George Dickel Adds Un-Aged Whisky To Portfolio With Foundation No. 1 Recipe

Original George Dickel ® White No. 1 Corn Whisky Recipe to Hit Shelves in Early 2014

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Dec 18, 2013, 12:03 ET

TULLAHOMA, Tenn., Dec. 18, 2013 /PRNewswire/ -- When George A. Dickel began distilling whisky in 1870, his product wasn't stored away in barrels and left for years to mature. Instead, it was enjoyed soon after distillation to meet the demand of Dickel's customers who enjoyed his smooth sipping spirits. This corn-forward recipe that would become the foundation of the George Dickel whiskies is now back with the reintroduction of George Dickel® White Corn Whisky Foundation No. 1 Recipe.

Over the last 140 years, this Foundation No. 1 Recipe has served as the backbone for where George Dickel whiskies including No. 8, No. 12 and Barrel Select began. Handmade from the finest grains and legendary Cascade Spring water before being finished through George Dickel's signature Chill Charcoal Mellowing process, George Dickel Foundation No. 1 Recipe is an un-aged whisky so smooth George himself called it "Mellow as Moonlight."

"For more than a century this Foundation No. 1 Recipe has been at the heart of our whiskies," said John Lunn, George Dickel Master Distiller. "It has survived the Prohibition era and we're proud to share it with adult consumers and bartenders around the country as a celebration of George Dickel's legacy."

George Dickel White No. 1 Corn Whisky is a 91-proof (45.5 % ABV) whisky with a clear appearance and initial aroma that is soft, yet full of raw grain – not dissimilar from moonshine. However, those raw notes vanish upon a mellow and smooth first taste, with a creamy sweet corn flavor. The Chill Charcoal Mellowing process nods to George's historic affection for "Winter Whisky" and gives the liquid a softer, smoother finish than traditional moonshines.

Lunn recommends enjoying George Dickel White No. 1 Corn Whisky neat or on the rocks to experience the full taste profile, but it also mixes well into a number of modern and classic cocktails like the Old Fashioned. The new variant joins a whisky portfolio including George Dickel No. 8 Whisky, George Dickel No. 12 Whisky, George Dickel Barrel Select Whisky and George Dickel Rye Whisky.

Distributed nationwide beginning in Jan., George Dickel White No. 1 Corn Whisky will retail at a suggested price of $21.99 for a 750 mL bottle. For more information, please visit the George Dickel Facebook page at Facebook.com/GeorgeDickel and remember to always drink responsibly.

About George Dickel

Since George A. Dickel bottled his first batch of whisky in 1870 using the pure water from Cascade Springs, adult consumers have been drawn to this whisky. For more information, please visit www.dickel.com and always remember to drink responsibly.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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SOURCE Diageo