Georg Jensen Acquires Danish Silver

COPENHAGEN, Denmark, May 1, 2013 /PRNewswire/ -- Georg Jensen has acquired Danish Silver, a globally recognized and authorized dealer of Georg Jensen antique hollowware, jewellery and watches. It was announced today by David Chu, CEO of Danish design brand Georg Jensen, and Gregory Pepin, CEO of Danish Silver.

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Founded by Gregory and Anna Kristina Pepin in 1999, Danish Silver holds the world's largest collection of antique Georg Jensen silver available for purchase.

Now known as Georg Jensen Antiques, the collection will soon be exclusively available in Georg Jensen flagship stores in Copenhagen, New York and London as dedicated Georg Jensen Antiques shop-in-shops. Georg Jensen Antiques will continue to show at major antique events and fairs in the United States as well as expositions and collector events in Europe and Asia.

"It is our great pleasure to embrace the heritage of Georg Jensen and extend the message of luxury within our own stores," Mr. Chu said in announcing the acquisition. He added, "Mr Pepin's knowledge and understanding of the customer will help to introduce the Georg Jensen antique business to a new audience of collectors and grow Georg Jensen as a luxury brand."

"I am honoured to join the Georg Jensen family," Mr Pepin said. "It is a unique opportunity to be a part of a design culture where silver design and craftsmanship is the origin of the brand."

For more information about Georg Jensen, visit www.georgjensen.com.

About Georg Jensen

Founded in Denmark in 1904, Georg Jensen now has almost 100 stores in 10 countries. Originally a silver smith creating exclusive silver hollowware and jewellery, Georg Jensen now applies its unique design, superior craftsmanship and outstanding quality to a wide range of gold, silver, platinum and diamond jewellery, watches, cutlery, hollowware as well as design items for the home and office. Its pure, elegant, Scandinavian design style is favoured by millions around the world and is considered one of Denmark's most recognized brands.

SOURCE Georg Jensen