Genoa CFC unites music and football to release their first-ever black jersey for the 2024/25 season

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Oct 29, 2024, 10:00 ET

Oldest club in Italy brings back "The Golden Dark Side of Genova" to unveil their third kit as part of campaign celebrating city's cultural diversity

GENOA, Italy, Oct. 29, 2024 /PRNewswire/ -- Genoa CFC has just released their first-ever jersey in black colors which will be used as the club's third kit for the 2024/25 season. An unprecedented uniform in the club's history, the simple design with black as the predominant color also features gold details.

To unveil the third kit, Genoa brought back "The Golden Dark Side of Genova" project, a campaign that began last season when the club released its gold kit. The project celebrates the new third jersey and the urban fabric and cultural diversity of the city which can be heard in the soundtrack "Genovarabe" by trap group Helmi Sa7bi. They are part of the professionals from the world of music and photography who have elevated the overall production of this campaign.

Features of the new shirt include the various silhouettes of the Grifone - the main figure in Genoa's logo - spread all over the shirt. "DALL'INIZIO, PER SEMPRE" (FROM THE BEGINNING AND FOREVER) can be read on the collar, a tribute to the identity and history of the oldest club in Italy.

A symbol of identity, inclusion, and pride for the city of Genoa: the third kit represents the commitment of Genoa CFC to promote the fusion of cultures and languages, the connection with the territory, and the extraordinary liveliness of the indigenous music movement.

Link to campaign photos:
https://we.tl/t-ncVTaLWvyz

Link to campaign video:
https://drive.google.com/drive/u/1/folders/1bEx6sXpefyFbsKQY7afM1fwc6Xe91_x8

Link to photos of Mario Balotelli wearing the shirt:
https://wetransfer.com/downloads/aba12bb0d6e377bf1ea55f73a7692ca020241028210446/758e30/grid

SOURCE Genoa CFC