GenFKD Expands Longstanding Relationship With Strategic Communications firm Lumentus

NEW YORK, Oct. 6, 2016 /PRNewswire-USNewswire/ -- GenFKD, or "Generation Financial Knowledge Development," a millennial-run, nationwide organization that addresses the gap between higher education and the new economy, is expanding its relationship with Lumentus, a New York-based strategic communications agency. GenFKD currently runs financial literacy and economic policy programs on 28 college campuses.

Lumentus has guided GenFKD since its inception, ensuring that the not-for-profit advocacy organization is effectively reaching its target audiences – primarily students and recent graduates – through a multi-faceted, multi-platform approach ranging from traditional public relations to state-of-the-art social media. GenFKD also benefits from Lumentus' holistic communications strategies, which provide the organization with the research, content and tools to reach millennials with complex concepts of economics and simple advice on the job market and pocketbook economics.

"We've expanded our professional ties with Lumentus because the firm has been a consistent source of guidance and direction from our founding in 2013," said Justin Dent, GenFKD executive director and co-founder. "Our goals are far-reaching, and we rely on the firm because it adapts to the lightning-fast changes in communications technology and has complete understanding of our key topics."

"The core of our communications strategy is spearheading campaigns to raise awareness of the growing disconnect between traditional university educations and the rapidly evolving digital economy," said Jim Gold, Lumentus project manager. "With such a monumental task at hand, we constantly shift our tactics and content to meet the evolving media forms that millennials consume."

Lumentus provides communications consulting, brand marketing, digital reputation management, advertising and social media content creation and distribution to a wide array of clients. The firm's Lumentus Social unit offers proprietary technology and services to organizations that operate from multiple locations, notably franchises, or employ tens or tens of thousands of representatives, such as real estate agents, helping them communicate with their local audiences through social media.

"We are very proud to have taken a concept, built its business plan and budgets, obtained funding, recruited a team to build a nationwide organization on college campuses and, notably, online and across social media platforms and to have guided the project to success," said Laurence Moskowitz, Lumentus chief executive and managing partner.  "The challenges of reaching millennials with messages that resonate in such a rapidly changing media landscape keeps our professionals at the top of their game.  This experience enables us to bring those cutting-edge skills to other corporate and association clients."

For more information on the organization, visit GenFKD.com or contact [email protected] for interview requests with GenFKD's leadership or any of the student fellows on 28 college campuses in seven states and Washington, DC.

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