Geneva Financial, LLC names James Polinori as Chief Marketing Officer
CHANDLER, Ariz., Nov. 14, 2018 /PRNewswire/ -- Geneva Financial, LLC (Geneva) announced today that James Polinori has joined its team as Chief Marketing Officer. As CMO, Polinori will be responsible for driving Geneva's brand identity, mar-tech development, mortgage product marketing, PR, charitable initiatives, and corporate communications in support of the company's strategic plan.
"We are excited to welcome James to Geneva," said Aaron VanTrojen, CEO and founder of Geneva Financial, LLC. "We have grown exponentially in the past couple of years, and James' experience will greatly help us continue to drive and manage this growth."
James is an experienced marketing leader with 29 years in advertising and marketing and a proven track record in the real estate, mortgage and financial services space.
Most recently he served as a Marketing and Brand Director at Fairway Independent Mortgage Corp. Previously, Polinori served as SVP for a national consulting firm, President of Sales/Marketing for an international physician specialty equipment company and headed marketing departments for multiple Fortune-rated companies.
James has been active in developing and nurturing emerging companies working as both a mentor and strategic advisor for professionals with an emphasis in the real estate and mortgage sectors for over a decade.
"I'm thrilled to be joining such an experienced leadership team of forward thinkers with a desire to disrupt a market that is experiencing some interesting shifts, particularly in the marketing and tech space, which has been an afterthought in our industry far too long," said James.
James continued, "I'm especially excited about the infrastructure being built with the true professional mortgage loan officer in mind. Geneva already offers loan officer compensation superior to the competition paired with arguably the most robust product offering in the industry – Now, with my model in place, we will have the most advanced mortgage loan officer marketing platform, including tools and proprietary tech, available anywhere."
If you are a branch manager or loan officer interested in discussing the difference with Geneva, please contact Scott Crutcher at (512) 284-4602
For more information on Geneva Financial, LLC, visit www.GenevaFi.com
SOURCE Geneva Financial, LLC
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