Genesis Today Kicks Off "Nourish the Nation" Initiative by Donating Over $500,000 in Superfruit Juice to Needy Families

AUSTIN, Texas, April 6, 2011 /PRNewswire/ -- Genesis Today, purveyors of one of the country's fastest-growing juice brands and leader in the superfood category, kicked off its "Nourish the Nation" campaign with an initial donation of over $500,000 in superfruit juice to U.S. food pantries and non-profit organizations. For every supporter who signs up online at www.GenesisToday.com or on the company's Facebook page, the company pledges to put one bottle of its premium 100 percent fruit juice power-packed with vitamins and minerals into the hands of someone in need.

"Genesis Today is more than a juice company, we make food with a purpose," said Dr. Lindsey Duncan, ND, CN, and chairman, president & CEO of Genesis Today. "Hungry and less privileged people, especially children, should not also have to battle under nourishment and severe vitamin deficiencies on top of all their other life challenges. These bottles of Genesis Today superfruit juice will feed and strengthen the over 60 trillion cells that make up their bodies, making them feel better, stronger and healthier, one cell at a time."

The company's most recent donation and to kickoff this life-changing program, Genesis Today selected The Boys and Girls Club of the Austin Area, which provides a safe place for children to learn and grow so that they can realize their full potential as caring, productive, responsible citizens. The organization serves over 10,000 children annually—most of whom live below poverty level—by offering after-school programs and character- and leadership-building activities.

This Boys and Girls Club now has thousands of bottles of Genesis Today's core juices, including Acai Berry Juice, Cranberry Goji Juice and Pomegranate and Berries with Resveratrol Juice, which will nourish and feed the growing bodies of their youth members with over 200% of the daily value of Vitamin C, 1,000% the daily value of Vitamin B12 and dozens of other vitamins and nutrients per serving that are absolutely critical for their development and wellbeing.

"We are honored and thrilled that Genesis Today chose to help our kids. This donation is unique in its quantity—it's the largest drink donation we've ever received—and in its nutritional value, which is off the chart!" said Brian Beaulieu, Director of Operations at Boys and Girls Clubs of the Austin Area. "Because the club is often the only place these kids will receive a healthy meal outside of school, we struggle to provide a healthy drink option. A Genesis Today drink provides sustenance, incentive, motivation and energy, and having a local company investing in our kids' futures means a lot."

Other organizations included in this donation are Ronald McDonald House of Cleveland, which provides support and a home-away-from-home to the families of children who receive treatment at area hospitals, as well as The Hunger Network of Greater Cleveland, which dispenses well-balanced meals to needy families—including over 20,000 children per month—who would otherwise have to go without.

All of Genesis Today's juices are 100% juice, and contain no high-fructose corn syrup, no artificial or chemical sweeteners or colors, and no added sugar. Each serving is enhanced with vitamins, minerals and antioxidants. Additional information about Genesis Today and its line of high-quality superfoods is available online at www.genesistoday.com.

About Genesis Today

Genesis Today, located in Austin, Texas, is a world leader in creating nutrient-rich products made from all-natural superfoods. Genesis Today produces 100% superfruit juices such as Acai Berry, Cranberry Goji, Pomegranate & Berries with Resveratrol and Omega Orange, as well as a line of superfruit vitamin chews and gummies available at Walmart, Sam's Clubs and other fine retailers. Genesis Today also has a line of nutritional supplements sold at Whole Foods Market and other health foods retailers. Genesis Today is a fast-growing, innovative company that's passionate about formulating healthy products – making Inc. Magazine's Inc. 500 | 5000 list of fastest growing companies for the last three years in a row. The company was founded by leading naturopathic doctor and celebrity nutritionist Dr. Lindsey Duncan of www.drlindsey.com. Learn more at www.genesistoday.com or follow Genesis Today on Facebook and Twitter.

SOURCE Genesis Today