Genesis Today Boosts Accessibility of Healthier Juice Options in Drug Stores, Nationwide

AUSTIN, Texas, Oct. 18 /PRNewswire/ -- Genesis Today, purveyors of one of the country's fastest growing juice brands and leader in the superfood beverage category, announced today the launch of a new line of superfruit juices.  This nutrient-rich line of juices, developed in partnership with Walgreens, is the first-to-market non-refrigerated juice with significant levels of superfruits and added essential vitamins making it the most nutrient-dense fruit juice at drug stores nationwide. With this launch, Genesis Today aims to extend the availability of healthier juice options to the masses and raise the bar on nutrition standards of drug store, fruit juice offerings. Genesis Today's Boost juices are available in two flavors, Acai Berry Boost and Pomegranate Berry Boost with Resveratrol at Walgreens stores nationwide.

(Photo:  http://photos.prnewswire.com/prnh/20101018/NY83818 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101018/NY83818 )

RAISING NUTRITION STANDARDS

Genesis Today once again pushes the juice industry in creating awareness and availability of healthier beverage options.  "The current fruit juice offerings found on drug store shelves consists of an array of perceived healthy options.  However, consumers may not be aware that many top selling and popular beverage choices yield high sugar content, unhealthy artificial sweeteners, low vitamin count or simply lack sufficient nutrient and health claims," says Dr. Lindsey Duncan, Founder & CEO of Genesis Today.  

According to Dr. Duncan, "We felt that a product partnership with Walgreens made complete sense for us as a company. Walgreens is the top drug channel retailer and Genesis Today is the leader in superfruits. Together, we are able to make our superfruit juices accessible to customers who may not shop in health food stores at great prices!"  

Genesis Today's Acai Berry Boost is a 100% fruit juice blend made with real acai, a superfruit from the Amazon rainforest of Brazil. Consistent to the brand's heritage, this juice contains an impressive amount of healthy nutrients including 100% Daily Value of antioxidant vitamin C to combat free radical damage, as well as 500% of the Daily Value of vitamin B12 for natural energy. Acai is also known in Brazil as the "beauty berry," where it has been cherished for thousands of years because of its ability to support natural energy, healthy skin, hair and nails.  

Genesis Today's Pomegranate Berry Boost with Resveratrol is a 100% fruit juice blend made with pomegranates and powered by resveratrol.  Resveratrol is a polyphenol antioxidant, found in the skin of grapes, pomegranates, cranberries, Japanese knotweed, and a few other natural sources.  Pomegranate Berry Boost contains important vitamins and minerals, as well as 15 mg of resveratrol per 8 oz. serving (more than 30X than a glass of red wine – without the alcohol) which helps support cardiovascular health and a youthful appearance.  

Genesis Today is a fast-growing, innovative company that's passionate about formulating healthy products. In fact, they made it on Inc. Magazine's list of fastest growing companies for three years in a row. Besides the new Genesis Today Boost line of juices, the brand will be launching more signature healthy products in Walgreens throughout 2010 and into 2011.

About Genesis Today

Genesis Today, located in Austin, Texas, is a world leader in creating nutrient-rich products made from all-natural superfoods. In addition to the new Acai Berry Boost and Pomegranate Berry Boost launched at Walgreens, Genesis Today produces 100% superfruit juice blends such as Acai Berry, Cranberry Goji, Pomegranate & Berries with Resveratrol and Veggie Blast juices, as well as a line of superfruit vitamin chews available at Walmart, Sam's Clubs, and other fine retailers nationwide. Genesis Today also has a line of nutritional supplements sold nationwide at Whole Foods Market, HEB, and other fine retailers. Learn more at genesistoday.com.

SOURCE Genesis Today

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