Genesis Partners with WIRED Store to Highlight Brand's Connectivity Suite

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Dec 15, 2017, 10:30 ET

FOUNTAIN VALLEY, Calif., Dec. 15, 2017 /PRNewswire/ -- The Genesis G80 Sport takes center stage at the WIRED Store in Manhattan this season. Open now until December 22, at Brookfield Place, holiday shoppers will enjoy demonstrations of the G80 model line's connected technology, alongside a selection of other smart, connected products.

Genesis Partners with WIRED Store to Highlight Luxury Vehicle Connectivity

For those who've only read about connected homes and connected cars in the likes of WIRED, the store includes two dedicated activation areas – courtesy of a Google Home, and an iPad Pro – where guests may interact with the G80's standard Genesis Connected Services technology. Guests may prompt either device to send a destination to the car's navigation system or to remotely engage the vehicle's locks and lights. A popular feature with Genesis clientele during warm and cold seasons alike -- remote starting the car with preferred climate control settings -- won't be demonstrated during the indoor display.

To kick off the WIRED Store, WIRED's Jason Tanz, and Genesis' brand ambassador, Wesley Chan, Managing Director at Felicis Ventures, and previously a General Partner at Google Ventures, hosted an invitation-only event, discussing "The Future of Our Connected World" and a tour of the store on Wednesday, December 13.

The WIRED Store is Genesis brand's second partnership following a pop-up in Santa Monica, Calif., this summer. For more information on the WIRED Store please visit http://store.wired.com or follow @WIREDInsider.

Genesis Motor America

Genesis Motor America, headquartered in Fountain Valley, Calif., distributes, markets and services Genesis vehicles in the United States. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. A total of six new Genesis models will launch by 2021 and will compete with the world's most renowned luxury car brands. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services.

For more information on Genesis and its new definition of luxury, please visit www.genesis.com

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