Genesis Owners Rank Brand Highest In Most Categories In Strategic Vision's First-Ever Brand Equity Index

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Aug 19, 2020, 08:00 ET

FOUNTAIN VALLEY, Calif., Aug. 19, 2020 /PRNewswire/ -- In results from today's Brand Equity Index (BEI) from Strategic Vision, Genesis owners ranked the brand highest in 3 out of 10 categories, more than any other manufacturer. The brand took top customer ratings in the Confidence, Smart Choice and Refined categories.

The 2020 Genesis G90 Premium Luxury Sedan.

"Genesis promises to deliver excellence in design, performance and service," said Mark Del Rosso, President and Chief Executive Officer, Genesis Motor North America. "To see that these attributes are resonating with our clients surveyed in Strategic Vision's BEI is just further motivation for our team to stay true to that promise."

"When measuring the emotional power of a brand it is essential to take into account its emotional equity among both owners and non-owners, as they are often different for each group," said Strategic Vision founder, Dr. Darrel Edwards. "Based on its owner response, we believe Genesis can be a strong luxury contender in the future."

In gathering the data, Strategic Vision received 25,000 responses in calculating its first-ever public-facing Brand Equity Index. Previous indexes, going back to 1995, were treated as internal research. To read the index, click here:

http://www.strategicvision.com/post/genesis-more-refined-than-mercedes-strategic-visions-brand-equity-index-explains-why

Genesis Motor America
Genesis Motor America is headquartered in Fountain Valley, Calif. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty that includes a 10-year/100,000-mile powertrain warranty with enhanced roadside assistance and concierge services including:

Three years/36,000 miles of complimentary scheduled maintenance
Three years/36,000 miles of complimentary Genesis Service Valet care
Three years of complimentary Genesis Connected Services
Three months of complimentary SiriusXM® Satellite Radio All Access
Three years of complimentary Annual Multimedia and Navigation Updates and lifetime complimentary traffic data via HD+ Traffic radio.

Within recent months, Genesis was ranked the #1 premium brand in the industry for the fourth consecutive year in the J.D. Power 2020 Initial Quality Study (IQS), was named #1 ranked brand in the J.D. Power 2020 Vehicle Dependability Study (VDS) as well as #2 brand in the annual Consumer Reports 2020 Report Card rankings. Since arriving in the U.S. Market, the Genesis G70 luxury sport sedan has garnered unprecedented third-party industry expert acclaim, winning 21 major awards and accolades. Also, in their most recent round of testing in early 2020, the Insurance Institute for Highway Safety (IIHS) rated all three current Genesis vehicles; G70, G80 and G90 their highest rating of Top Safety Pick +. Genesis is the only brand in the industry whose entire portfolio is Top Safety Pick + rated.

For more information on Genesis and its new definition of luxury, please visit www.genesis.com.

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SOURCE Genesis Motor America