Genesis Opens First Standalone Showroom - 'Genesis Gangnam' - in Korea

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Jan 08, 2018, 03:58 ET

FOUNTAIN VALLEY, Calif., Jan. 8, 2018 /PRNewswire/ -- Genesis opened its first headquarters-owned standalone showroom 'Genesis Gangnam' on January 6^th. The brand collaborated with world-leading architectural firm, Office for Metropolitan Architecture (OMA) led by Rem Koolhaas to design and build this unique space.

Located in the vicinity of the prime business district of Samsung-dong, Gangnam-Gu, Seoul, the brand's new independent facility is designed to provide a complete experience in all facets of the brand and product.

Genesis Gangnam (Seoul, South Korea) showroom exterior.

Genesis Gangnam (Seoul, South Korea) showroom interior.

Unlike typical automotive showrooms surrounded with glass windows, only small portions of Genesis Gangnam are visible from the outside to maximize a private and personal setting that enhances the interaction between the customer and the product. Genesis-trained specialists are stationed within the two-story showroom to deliver a private and tailored customer experience for all visitors.

Genesis Gangnam also focuses on senses and emotion for an enjoyable customer experience, incorporating the brand's scent and sound for brand dedicated spaces.

All Genesis products including the flagship G90, G80 and G80 Sport and the recently-launched G70 will be on display, along with all available exterior colors, wood and interior leather material for visualization and comparison.

The showroom is highlighted by the 'Launch Bay,' which is the starting point of the test drive experience. This private bay area is solely dedicated for the driver, where the visitor may engage with the product through the AR/VR-based Genesis Virtual Guide.

Five different test drive courses are available, based on visitor preference. Courses include Urban Green, Urban Highway, Dynamic, K-Road and Short Course that navigate through the public roads and highways of Gangnam.

"The Genesis brand is a promise – a promise of a new way of automotive luxury," said Senior Vice President Manfred Fitzgerald, Head of Genesis Brand. "Genesis Gangnam is the physical embodiment of that promise and how we serve our clientele. Customer experience is vital and we will now work on a global scale to bring many of the aspects of our brand's flagship store to customers around the world."

Genesis Motor America
Genesis Motor America, headquartered in Fountain Valley, Calif., distributes, markets and services Genesis vehicles in the United States. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. A total of six new Genesis models will launch by 2021 and will compete with the world's most renowned luxury car brands. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services.

For more information on Genesis and its new definition of luxury, please visit www.genesis.com

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