Genesis Media Appoints Software Guru Frank Farance To Serve On Its Advisory Board

Addition of Technology Veteran Helps Strengthen Core Digital Advertising Capabilities

News provided by

Dec 11, 2014, 09:00 ET

NEW YORK, Dec. 11, 2014 /PRNewswire/ -- Genesis Media, creators of the industry's first attention platform, today announced that Frank Farance, Senior Software Engineer and Senior Systems Architect at Smarthome Labs & President at Farance Inc., has joined the company in an advisory role. Farance has a strong track record of helping major public and private sector entities like the U.S. Army, Dow Jones, IBM, Amtrak and The White House's Data.Gov develop, refine and optimize their technology.

Genesis Media Logo

He brings more than four decades of software industry knowledge to the team and, as a computer scientist, his firsthand experience aligns perfectly with the challenges that Genesis Media is solving for marketers and publishers in the ever-changing digital world, including big data and mobile.

"Data science is central to our ability to maximize attention and monetization—and Frank's expertise is sure to make a positive impact on our strategy as we continue to gain traction," said Mark Yackanich, CEO at Genesis Media. "Adding him to our team gives us a huge opportunity to scale our advertising technology and deliver high-performance computing and analytics infrastructure."

Farance, a prolific software developer, has written more than a million lines of code, and ported more than ten million codes in various real-time, life-, safety-, and mission-critical systems. His accomplishments in the field of computer science include: dynamically linked shared libraries that exist on every Linux, Windows, and Mac platform; co-authoring the terminological theory of data and data semantics; and cross-platform code portability and performance (based upon a corpus of billions of lines of code).

"Genesis Media has a unique technology that drives performance for its clients and I've been watching its footprint grow across the vast majority of publishers," said Farance. "Big data is really starting to shape our market and technology in general and I'm excited to apply my experience to the digital advertising landscape with Genesis Media."

For more information about Genesis Media and its attention platform, please visit www.genesismedia.com.

About Genesis Media
Genesis Media is the pioneer and architect of the industry's first attention platform, powering the intelligent creation of out-stream video inventory. For the first time, publishers can now manage this exclusive out-stream inventory via Genesis' programmatic platform. Leading national brands, agencies and publishers rely on Genesis Media's Attention Platform (G·A·P) to intelligently engage audiences across all screens with new, real-time, relevant inventory and innovative ad formats for professionally produced, quality editorial content. The company's proprietary G·A·P technology and programmatic tools deliver superior audience connection, content monetization and inventory management for publishers, while reducing their reliance on ineffective conventional ad units. The company is headquartered in New York City with offices in Chicago, Los Angeles and Detroit.

For more information about Genesis Media and its services please visit: www.genesismedia.com
Follow us on Twitter: @GenesisMediaNY

Logo - http://photos.prnewswire.com/prnh/20140716/127453

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/genesis-media-appoints-software-guru-frank-farance-to-serve-on-its-advisory-board-300008215.html

SOURCE Genesis Media