Genesis Media and Moat Partner to Deliver Attention Analytics and Viewability in Video

Attention Focused Ad Platform Raises the Bar for Viewability Measurement

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Oct 01, 2014, 09:00 ET

NEW YORK, Oct. 1, 2014 /PRNewswire/ -- Genesis Media, creators of the industry's first attention platform, today announced its partnership with Moat, a leading MRC-accredited brand intelligence and analytics company. Through the partnership, Genesis Media's current and future video ad products will use Moat's tools to measure and maintain ad viewability, as well as other attention metrics.

Genesis Media Logo (PRNewsFoto/Genesis Media) (PRNewsFoto/Genesis Media)

Genesis Media is joining a premier group of innovative marketers, publishers, and platforms using Moat's Video Analytics solution. This partnership showcases Genesis Attention Platform's (G-A-P) focus on driving attention and maintaining viewability. In fact, Genesis Media has emerged as a market leader with its ad products consistently performing significantly higher than the industry average across Moat's viewability scores:

In-View Time: Genesis Media ads 25 of 30 seconds watched in view on average (84% of each video), 29% above Moat's Q2 benchmark.*
Completion Quality: 83% of video completions are audible and visible upon completion, over 2 times Moat's Q2 benchmark of 41%.*
Audible and Visible On Complete (AVOC): 69% of all started views are audible and visible upon completion, 2.25 times greater than Moat's Q2 benchmark of 31%.*

* Genesis Media; Moat Q2 2014 Benchmarks.

"We're thrilled to partner with Genesis Media," said Jonah Goodhart, CEO and Co-Founder of Moat. "Genesis' focus on understanding attention across consumers' digital content journeys is creating advertising experiences where brands and publishers can truly succeed when it comes to viewability performance."

"The Genesis Attention Platform (G·A·P) has been been architected with viewability in mind and it already has proven success in connecting brands and publishers with highly engaged audiences," said Mark Yackanich, CEO of Genesis Media. "With Moat's tools engrained into our product suite, our customers have top notch viewability and attention measurement capabilities that provide an additional layer of reassurance as they report on campaign success."

The relationship with Moat puts Genesis Media in a unique position to deliver more value to customers out of the gate. For the attention platform company, the partnership will ensure that all advertisements meet, and in Genesis' case surpass, current viewability standards.

About Genesis Media
Publishers, leading national brands and their agencies rely on Genesis Media's Attention Platform (G-A-P) to intelligently engage audiences across all screens with new, real-time, relevant inventory and innovative ad formats for professionally produced, quality editorial content. The company's proprietary platform delivers superior audience connection and content monetization of publisher audiences, while reducing their reliance on ineffective conventional ad units. The company is headquartered in New York City with offices in Chicago, Los Angeles and Detroit.

For more information about Genesis Media and its services please visit: www.genesismedia.com
Follow us on Twitter: @GenesisMediaNY

About Moat
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns for publishers and advertisers, and Moat Pro, an ad intelligence platform that allows markets to research trends in the online advertising industry. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.

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SOURCE Genesis Media