General Managers Get Help Responding to Online Hotel Reviews

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Dec 09, 2014, 08:15 ET

GREENWOOD VILLAGE, Colo., Dec. 9, 2014 /PRNewswire/ -- Incite Response's service, Cloud Social Response Team, has taken off. The hotel review response writing, submitting and reporting service is a key product offered by Incite Response. They approach the cloud concept as an extension of the hotel or restaurant management. By entrusting hotel review responses to experts who keep up with submission guidelines and know how to craft thoughtful responses, General Managers across the country and in the Caribbean save time and save the hotel money while staying connected to the guest experience.

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Hotel General Managers have found that the time necessary to gather reviews across the various review sites, read them, write a response that isn't "canned" or violates submission guidelines, and then submit the response is taking time away from on-site responsibilities. The valuable guest feedback contained in reviews can be repetitive. Personalized, easy-to-scan reports created monthly by Incite Response allow the GM to review highlights and trends while bypassing redundancies. These reports also provide useful competitive analysis. The cloud process allows for minor edits or insight into specific situations when GMs review the responses prior to submission.

The total number of hotel and restaurant guest reviews continues to increase rapidly across all review sites. According to TrustYou's 2013 Annual Report: Destination North America, "The volume of consumer reviews increased by double-digit percentages compared to 2012." The hospitality industry understands most potential guests base final travel decisions on peer reviews and management responses. Cloud Social Response Team takes the use of reputation management software further by writing and posting the response.

The program's fans are growing. One client stated in a recent email, "Wow these are AWESOME!! Thank you for your amazing responses!! Incite Response, [you are] the best in the business."

Jeff Elseser of The Beach House in Hilton Head stated, "Your service has been extremely helpful and very successful at helping to elevate the property's review responsiveness and social media presence."

To learn more about Cloud Social Response Team, please contact:

David Metze
[email protected]
720-493-1020

Lori Metze
[email protected]
720-369-1237

About Incite Response

Incite Response is a full-service digital marketing firm that develops, manages and supports integrated marketing, social media, SEO/PPC, and other customer growth and retention programs. Their services work in harmony to actively promote a strong relationship between hotels and their guests. They are a decidedly boutique company with highly skilled team members who appreciate working alongside people who truly care about the guest experience.

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SOURCE Incite Response