General Cannabis, Inc. Signs Contract to Acquire Assets of Synergistic Resources, Medical Management Services, Call Center

COSTA MESA, Calif., Dec. 6, 2010 /PRNewswire-FirstCall/ -- Today General Cannabis, Inc. (OTCPK: CANA) formerly LC Luxuries Limited (OTCPK: LLUX) announces it has signed closing documents to purchase substantially all of the assets of Synergistic Resources, LLC.  Synergistic Resources, LLC dba Marijuana Medical Evaluation Centers (MMEC) specializes in the turn-key management of medicinal marijuana clinics throughout California.  The purchase is a combination of cash and stock, and the founder of Synergistic Resources, Brent Inzer, will immediately assume the position of Business Development.  

(Logo: http://photos.prnewswire.com/prnh/20101206/LA12248LOGO )

Synergistic Resources founder Brent Inzer is delighted with the signing of the documents. "The medical management model we created over the past 4 years emphasizes superior internet marketing, which is exactly the same model that General Cannabis is rapidly expanding on, especially with the recent acquisition of Weedmaps.com.  We now will be able to scale the operation, including our existing call center that currently receives, on average, over 500 calls per day, to a much higher multiple.  We intend to manage more clinics in California, then expand outward. Ideally we'll be overseeing 20 medical clinics, or more, by year end 2011."

"We're excited about this acquisition since Synergistic Resources is absolutely a cut above everyone else in the industry.  They've done an outstanding job managing the medical cannabis clinics, and have created a scalable template in which we can quickly establish ourselves in other states," remarked General Cannabis, Inc. President, Doug Francis.

General Cannabis, Inc. CEO Jim Pakulis agrees: "This is a growing market that's lacking any continuity and, for the most part, professionalism.  Synergistic Resources has brought all of the right components together to offer the patient exceptional service.  We're looking forward to expanding in 2011 and reaching our projections."

About General Cannabis, Inc. (OTCPK: CANA)

General Cannabis, Inc. (OTCPK: CANA) a Nevada based company with headquarters in Costa Mesa, California, recently initiated the development of a new e-commerce portal, has developed several new websites, and formed a subsidiary devoted to the management of medical marijuana clinics called US Cannabis.

About US Cannabis, Inc.

US Cannabis, Inc., a wholly-owned subsidiary of General Cannabis, Inc., is committed to the management of medical clinics for the lawful diagnosis and treatment of patients that may derive benefit from medical marijuana treatments.

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995).  General Cannabis, Inc. cautions that statements made in this news release relating to the change of control and new business direction constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management.  Actual results could differ materially from current projections or implied results.  General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.

The Pink OTC Markets Inc. does not accept responsibility for the adequacy or accuracy of this release.

SOURCE General Cannabis, Inc.

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