General Cannabis, Inc. Headquarters Relocate and Expand; Staff Increases With 5 New Strategic Hires

COSTA MESA, Calif., Jan. 27, 2011 /PRNewswire/ -- Today General Cannabis, Inc. (Pink Sheets: CANA) (GeneralCannabis.com, Weedmaps.com) announces that it has signed a commercial lease in Newport Beach, California that offers significantly larger office space than the prior Costa Mesa headquarters.  The leased space provides for expansion of the company's sales, call center and marketing divisions.  The space also provides an expansive area for the company's rapidly growing technology division.  The company anticipates taking occupancy on or before February 28th.

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Four technology specialists have recently been hired by General Cannabis, Inc. including David Johnson.  Mr. Johnson has an extensive background in the technology industry, with over 10 years of combined experience in advanced user interface engineering, web development and graphic design.  James Johnson specializes in media content and product development with a focus in the heath care sector.  He is also well versed in domain monetization, social media and online coupons.  Both James and David are co-founders of Revyv, LLC, a technology firm specializing in the online interfacing, marketing and optimizing of health care facilities in the medicinal cannabis industry.  General Cannabis signed closing documents this month to purchase substantially all of the assets of Revyv.  The company anticipates completing the transaction in February. General Cannabis, Inc. also announces the recent hiring of a software developer, and lead software engineer as part of the growing Weedmaps Media, Inc. subsidiary.  

The company also announces the hiring of Christian Groh.  Formerly with Silicon Valley Bank, Mr. Groh headed the Sales & Operations for SVB Analytics, a division of SVB Financial Group.  Mr. Groh has significant experience analyzing and advising technology, cleantech and life science companies based in Silicon Valley and throughout the United States.  Mr. Groh's responsibilities at General Cannabis include leading the operational and strategic efforts while developing emerging channels.  Mr. Groh brings a strong background in analytics, relationship building and business organizational management.  

"We're attracting some of the best talent in the technology sector.  From junior devs to lead architects, project management to financiers, we are committed to being a premier technology company.  Combining our exceptional talent with the fact that we are first to market in many sectors of the multibillion dollar medical cannabis industry is truly a formula for success." Stated Cannabis President & Chief Strategy Officer, Doug Francis.

GENERAL CANNABIS, INC.

About General Cannabis, Inc. (OTCPK: CANA)

General Cannabis, Inc. (OTCPK: CANA) a Nevada based company with headquarters in Costa Mesa, California, is a technology driven company that is material in defining the multi-billion dollar medicinal cannabis industry.  The wholly owned subsidiaries of General Cannabis include WeedMaps Media, Inc., General Health Solutions, Inc., General Merchant Solutions, Inc. and US Cannabis, Inc.  Each subsidiary plays a vital role in the ongoing success of General Cannabis.  General Cannabis explores opportunities of vertical integration through the five core industry sectors identified as probable high growth areas including media, technology, merchant services, medical and management.  

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995).  General Cannabis, Inc. cautions that statements made in this news release relating to the change of control and new business direction constitute forward-looking statements and makes no guarantee of future performance.  Forward-looking statements are based on estimates and opinions of management at the time statements are made.  These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management.  Actual results could differ materially from current projections or implied results.  General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.

For info please contact our investor relations department at 1-888-693-5219.

The Pink OTC Markets Inc. does not accept responsibility for the adequacy or accuracy of this release.

SOURCE General Cannabis, Inc.

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