General Cannabis Announces Corporate Name Change to SearchCore, Inc. to Reflect Core Technology-Focused Marketing Business

NEWPORT BEACH, Calif., Jan. 9, 2012 /PRNewswire/ -- General Cannabis, Inc., a technology-based Internet marketing services company, today announced its name change to SearchCore, Inc., effective at the open of trading on Friday, January 6, 2012, to reflect the company's expansion into new industries outside of medical cannabis. 

(Logo: http://photos.prnewswire.com/prnh/20120106/LA31342LOGO)

SearchCore has successfully established a business model that consists of Internet verticals, custom management software and technology focused business services. The company's common shares commenced trading under its new name and stock ticker symbol "SRER" (OTCQX: SRER), effective January 6th, 2012. The new CUSIP number is 81222V103. 

"We remain absolutely committed to the medicinal cannabis industry and have a full slate of technology-based services lined up for 2012.  The simple fact is that we believe we can expand our proven business model into other niche non-cannabis related industries and reach the same level of successes that we experienced in 2011," said Doug Francis, President of SearchCore. "In short, our business model is scalable, and we believe we can continue and gain market share in the medical cannabis industry and simultaneously expand into other sectors."

"The technological fundamentals of our business model can easily be leveraged, and our goal in 2012 is to duplicate that model in an attempt to methodically grow our company," said Jim Pakulis, CEO of SearchCore. "In the short, medium and long term, we believe this approach best serves our shareholders and investors."

"Medicinal marijuana is the lifeblood of our business and growing significantly.  Our aim is to continue to drive revenue while demonstrating this industry can be ran effectively.  We firmly believe that the medicinal marijuana industry is a benefit to the fabric of our society," said Justin Hartfield, Chief Web Officer of WeedMaps. "We are going to push that agenda while we continue to support groups and organizations, such as NORML, who agree with our stance on both medical marijuana and legalization.  We believe these ideas are not mutually exclusive.  We are hard at work creating the platform that will benefit all parties."

All future business activity will be undertaken with the new name SearchCore. The Company's website domain is www.SearchCore.com.  All subsidiary companies will retain their respective brand and domain names.

About SearchCore, Inc.

SearchCore, Inc., formerly General Cannabis, Inc., is a technology-based Internet marketing services company that offers customers an integrated suite of services including media, technology, marketing and information.  Founded in 2010, SearchCore is headquartered in Newport Beach, California.  The Company's common stock trades on the OTC market's highest tier, OTCQX, under the ticker symbol "SRER."  www.SearchCore.com

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995).  SearchCore cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management.  Actual results could differ materially from current projections or implied results.  SearchCore undertakes no obligation to revise these statements following the date of this news release.

SOURCE SearchCore, Inc.