General Cannabis Announces Corporate Name Change to SearchCore, Inc. and Stock Ticker Symbol Change to "SRER" Effective Today

NEWPORT BEACH, Calif., Jan. 6, 2012 /PRNewswire/ -- General Cannabis, Inc., a technology-based Internet marketing services company, today announced its name change to SearchCore, Inc., effective immediately, to reflect the company's expansion of comprehensive marketing services aimed at connecting consumers with lifestyle brands, products and services.  The company's common shares have commenced trading under its new name and stock ticker symbol "SRER" (OTCBB: SRER andOTCQX: SRER), effective as of the market open today, January 6, 2012.  There are no changes to the Company's management team in connection with the name change.

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About SearchCore, Inc.

SearchCore, Inc., formerly General Cannabis, Inc., is a technology-based Internet marketing services company that offers customers an integrated suite of services including media, technology, marketing and information.  Founded in 2010, SearchCore is headquartered in Newport Beach, California.  The Company's common stock trades on the OTC market's highest tier, OTCQX, under the ticker symbol "SRER."  www.SearchCore.com

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995).  SearchCore cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management.  Actual results could differ materially from current projections or implied results.  SearchCore undertakes no obligation to revise these statements following the date of this news release.

SOURCE General Cannabis, Inc.

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