Gemini Fund Services Launches Expanded Fund Distribution Offering

HAUPPAUGE, N.Y., Feb. 16 /PRNewswire/ -- Gemini Fund Services, LLC (Gemini), an engaged partner to independent advisers as a provider of comprehensive, pooled investment solutions, today announced the launch of its STAR Marketing program. The offering provides expanded mutual fund distribution services designed to actively help advisers raise their fund assets, reflecting Gemini's mission of serving as a comprehensive resource for advisers with their own investment vehicles.

"Raising assets is the key to a mutual fund's success. It is also a process that can be incredibly complex and difficult for advisers to accomplish without a full-service distribution partner," said Andrew Rogers, President of Gemini. "We are launching STAR Marketing to provide a multi-faceted solution for advisers looking to develop and execute an effective marketing plan that encompasses a Strategic, Tactical, Adviser and Relationship-based approach to achieving their goals."

Key features and benefits of STAR Marketing include:

• Value proposition and story development. Consistently connect and communicate with prospects. STAR Marketing enables advisers to develop a clear and concise story to sell their fund to other advisers, financial intermediaries and shareholders.
• Broker/dealer activation. Determine where to most successfully sell a fund, a critical step in raising assets. Each broker/dealer has unique due diligence requirements in order for funds to be placed on their platform. STAR Marketing walks advisers through these necessary steps to ensure their fund is activated on the right platforms to reach their chosen markets.
• Strategic and tactical marketing. Develop and implement an effective marketing strategy. STAR Marketing helps advisers design a marketing plan, as well as marketing materials to support their efforts. It also provides the resources to ensure that these marketing materials directly reach broker/dealer representatives. In addition, keep track of results to accurately determine the marketing strategy's effectiveness.

"At Gemini, we believe that the best solutions are adviser-driven," Rogers continued "By providing a comprehensive and expanded offering of fund distribution services, we are meeting a growing demand in the market.  More advisers want to provide specialized funds to fulfill the needs of their clients. We provide the major keys required for a fund's success today, from operational efficiency and economies of scale, to regulatory compliance, board oversight and the fund sales, marketing and distribution support they need."

Gemini is offering STAR Marketing in concert with its sister company, Northern Lights Distributors, LLC ("NLD"). NLD provides fund distribution related services to more than 80 funds representing over $4 billion in assets. The offering is provided for Gemini clients and Northern Lights Distributors clients as well as mutual funds in the Northern Lights Fund Trust, a shared mutual fund trust administered by Gemini, comprised of 40 independent funds representing over $2 billion in assets. The Trust provides a number of advantages to help small- and mid-sized mutual funds compete and remain profitable.

To request more information please contact Eddie Lund, National Sales Director: Registered Products, at 402.493.4603 ext. 7176 or [email protected].

For media inquiries, please contact Carol Graumann at 973.732.3521, or [email protected].

About Gemini Fund Services, LLC www.geminifund.com

Gemini Fund Services, LLC provides comprehensive, pooled investment solutions as an engaged partner to independent advisers.  Gemini serves as a strategic partner and resource to advisers that want to bring their own, unique investment vehicles to market, including mutual funds, hedge funds, and alternative investments such as collective investment trusts.  As a full-service firm, Gemini provides the administration, accounting, and technology that advisers need in order to launch and market successful products.  With over 25 years of experience creating and servicing funds, Gemini brings years of industry knowledge and insight to help advisers achieve the vision of their product and deliver the most extensive range of turnkey solutions to clients.

SOURCE Gemini Fund Services, LLC

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