Gazelle Redesigns Industry-Leading RECOMMERCE Website

BOSTON, Jan. 6, 2011 /PRNewswire/ -- With press, analysts, and consumers checking out the next generation of gadgets at CES, one may wonder what will happen to last year's models. Just in time to answer this question, Gazelle (www.gazelle.com), the nation's largest consumer electronics RECOMMERCE service, has launched a completely redesigned website for consumers to trade in or recycle used electronics easier and faster than ever.

Gazelle has become well known among tech enthusiasts and upgraders for providing a great way to intelligently upgrade to the latest technology. And now with the new gazelle.com, gadget geeks will get even more to love.

Highlights of the website redesign include:

• Simplified navigation enables Customers to better browse expanded catalog of over 250,000 unique gadgets
• 22 categories (up from 20), including the addition of Tablets and eReaders
• A redefined approach to help Customers evaluate the condition of their gadgets and more accurately find out the Gazelle Value of their items
• A streamlined checkout process with better bonus code entry and more flexibility for expanded payment options in the future
• Freedom to choose the shipping carrier that works best for the Customer
• Improvements to Customer accounts, making it easier to track the status of trades
• Easier access to help, combined with an expanded in-house Customer Care team providing faster, better support
• Gazelle team and culture brought to life through expanded content
• Back-end efficiencies that reduce processing and payment speeds so Customers get paid in less than a week after their items are received

The redesign is the result of two years of continuous dialogue with thousands of Customers to better understand how to remove the hassles and frictions associated with trading in electronics. This feedback has been the driving force and inspiration behind gazelle.com's redesign, in which virtually every aspect of the trade-in process has been reviewed, analyzed and enhanced to add to the overall Customer experience.

Based on Customer supply, market demand, and mainstream commercial emergence in 2010, Gazelle has also launched separate product categories for eReaders and Tablets. The categories will enable trade-ins of devices including iPads, Kindles and Nooks. At the time of this release, the average trade-in value for each with "no noticeable flaws" was:

• iPad 64GB WiFi + 3G: $399
• Kindle DX: $153
• Nook Color: $126

"Our focus from day one has been on our Customers and providing a superior Customer experience.  In many ways, the experiential enhancements we have made could not have happened without the consistent engagement and excellent feedback from our Customers. Our most important goal at Gazelle is to create the easiest, most transparent user experience for our Customers, and we think this new website goes a long way to helping us do just that," said Israel Ganot, co-founder and CEO of Gazelle. "Evidenced by the predicted turnout at the 2011 International CES, consumer electronics have become an integral part of our culture. As the supply and demand grows, Gazelle will be there to ensure that all consumers can find a happy home for their used electronics and that they can upgrade profitably and responsibly."

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and safest way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort out of selling electronic gadgets online and provides its users with benefits such as free shipping and packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 150,000 consumers reCommerce their old gadgets to de-clutter their lives, earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Physic Ventures, Venrock Associates and RockPort Capital Partners.

SOURCE Gazelle