Gather 'Round Krispy Kreme and Enjoy New Campfire Treats

WINSTON-SALEM, N.C., April 22 /PRNewswire-FirstCall/ -- Reignite the campfire and take a trip down memory lane with Krispy Kreme's newest flavor-filled limited-time offerings.

Now through May 30, Krispy Kreme is bringing families and friends together with a delicious duo of campfire-inspired treats. No camping trip is complete without S'mores, and Krispy Kreme has created a yummy interpretation of this classic snack—the S'mores doughnut. This new oldie but goodie has a delicious Kreme™ filling, and is topped with chocolate icing and graham cracker crumbles—sure to be the treasured treat of the season. Krispy Kreme is also offering another scrumptious option for fireside chats—the Chocolate Fudge Cake doughnut, featuring Hershey's® cocoa. Taking the yum factor to new heights, this chocolate cake doughnut is blended with Hershey's cocoa, glazed and topped with chocolate icing and chocolate sprinkles.

"You don't have to camp out to enjoy Krispy Kreme's new Campfire Treats," said Ron Rupocinski, corporate chef at Krispy Kreme. "You can also share these amazing doughnuts with friends and loved ones alike by incorporating them in recipes like our new Fudge Cake Unbuckled or Krispy Kreme Cheesecake recipe, which are available on Krispy Kreme's Facebook fan page. It's simple, yet delicious."

Krispy Kreme is partnering with the Association of Hole in the Wall Camps(SM), an international family of camps and programs that provide life-changing experiences to children with serious illnesses and life-threatening medical conditions, free of charge. The Krispy Kreme Happy Campers campaign is a 35-day initiative to help sponsor children to a full session at one of five participating camps across the country. Beginning April 26, customers can support the campaign by donating at their local participating store or online at www.krispykreme.com or www.holeinthewallcamps.org.  

"We are proud to team up with the Association of Hole in the Wall Camps in support of this worthy cause," said Sherri Smith, vice president of marketing at Krispy Kreme. "We encourage our customers to join us as we help make dreams come true for these children."

Krispy Kreme's Campfire Treats promotion is available now and will remain in participating U.S. Krispy Kreme retail stores through May 30. Product offerings will vary by markets. The Krispy Kreme Happy Campers campaign will begin on April 26 and last until May 30.  

For updates on special promotions, exclusive offers and local events, join "Friends of Krispy Kreme" by visiting www.KrispyKreme.com, or interact with Krispy Kreme at www.facebook.com/KrispyKreme and www.twitter.com/krispy_kreme.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 560 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

About the Association of Hole in the Wall Camps(SM)

The Association of Hole in the Wall Camps leads the largest global family of camps for children with serious medical conditions. Founded by Paul Newman over two decades ago with the idea that no child should have to compromise their childhood because of a serious illness, today the Association oversees 14 camps in seven countries, six new camps and programs in various stages of development, and seven Global Partnership Initiatives in Africa and Asia. To date, the camps and programs have served more than 200,000 children affected by over 150 medical conditions. For more information, visit www.holeinthewallcamps.org.

SOURCE Krispy Kreme

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