Gas Prices Are On The Rise, But Total Rewards Members Can Save At The Pump With New Loyalty Program Alliance

LAS VEGAS, July 18, 2013 /PRNewswire/ -- As gas prices continue to rise at a steady incline this summer, Caesars Entertainment's award-winning Total Rewards loyalty program is providing members everyday benefits where it matters most: fuel savings.

Starting July 22, 2013, the loyalty program will offer members feeling the pinch at the pump new ways to save on fuel through its alliance with the Fuel Rewards Network™ (FRN) program. Total Rewards members will be able to earn up to 50 cents per gallon monthly in Fuel Rewards^® savings.

"Total Rewards is continually seeking ways of creating new benefits for our members. Our alliance with the Fuel Rewards Network program demonstrates Total Rewards' commitment to providing meaningful value to members in their everyday lives," said Tariq Shaukat, Caesars Entertainment Chief Marketing Officer. "By playing at any one of our Total Rewards resorts, members now have the opportunity to save at the pump without impacting their Reward Credits balance.  Members can continue to redeem Reward Credits for their favorite leisure activities such as dining, entertainment and hotel accommodations."

When the alliance with the FRN program launches in late-July, Caesars Entertainment, a recognized leader in the loyalty industry, will be the only casino company to offer its guests the opportunity to earn Fuel Rewards savings. Fuel Rewards savings are redeemable at participating Shell stations, which makes the redemption of rewards incredibly convenient as an estimated 85 percent of Americans live within five miles of a Shell station.

"We welcome Caesars Entertainment and its Total Rewards program as our newest participant and offering in the Fuel Rewards Network program," said Dickson Perry, Founder and CEO of Excentus, Provider of the FRN™ program.

"This new rewards offering fits well with our mission of helping our members pay less for fuel every time they fill up while also helping put more fun back in their lives," added Tim Hauser, Chief Member Advocate of the FRN program.

How to join

Total Rewards members can join the free FRN program by visiting fuelrewards.com/totalrewards to sign up for an FRN Account. Once Total Rewards members have created their FRN Accounts, they can link their Total Rewards cards to the FRN program to get started earning Fuel Rewards savings. An FRN Card will be mailed after sign-up and is used to redeem Fuel Rewards savings at participating Shell stations.

Total Rewards members who are already FRN Members can simply log in to their existing FRN Accounts and link their Total Rewards accounts to start redeeming fuel savings even more quickly.   

Earning Fuel Rewards savings is easy

Once Total Rewards members have linked their accounts to the FRN program, Fuel Rewards savings will accumulate automatically as Total Rewards members are rewarded for their spend on gaming, hotel stays, dining, entertainment, golf, spa services and more.

Fuel Rewards savings can be redeemed with the FRN Card at participating Shell stations.

One of many Total Rewards benefits

Saving at the pump is just one of many valuable benefits to being a member of Total Rewards. Total Rewards members can earn and redeem credits at nearly 40 resorts and casinos nationwide on a wide variety of experiences, including gaming, entertainment, dining, golf, shopping, spas, nightlife and hotel rooms. Membership benefits also include preferred pricing at restaurants across the network and discounts at Caesars' retail outlets. Total Rewards is the only loyalty program in the industry to offer members such a broad range of earning opportunities and rewards in their everyday lives.

About Total Rewards
Total Rewards, a loyalty program connecting millions of active members who visit nearly 40 Caesars Entertainment properties nationwide is focused on building loyalty with guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. With Total Rewards, members have access to the largest network of hotel and entertainment options in the gaming industry and are able to take advantage of endless amenities, including exclusive access to unique experiences and benefits. The industry-leading program was also recognized for innovation with the 2012 Colloquy Master of Enterprise Loyalty award. Total Rewards' major resort brands include Caesars Palace, Horseshoe, Harrah's, Showboat, Bally's, Harveys and Planet Hollywood Resort & Casino. For more information, visit TotalRewards.com.

About Caesars Entertainment
Caesars Entertainment, through its network of 53 casinos worldwide, provides unmatched leisure offerings to suit every interest, from the legendary entertainment line-up of The Colosseum at Caesars Palace to the dynamic World Series of Poker. Caesars is the world's most geographically diversified casino-entertainment Company. Since its beginning in Reno, Nevada, more than 74 years ago, Caesars has grown through development of new resorts, expansions and acquisitions; operations now span four continents with nearly 40 casino-resorts across North America. The company's resorts operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Through Total Rewards, the country's leading entertainment loyalty program, Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit Caesars.com.

About Excentus and the Fuel Rewards Network™ Program  
The Fuel Rewards Network™ program is owned and operated by Excentus Corporation. Excentus Corporation is the creator of and patent-holder for marketing programs and services that utilize price roll down discounts at the pump as the ultimate consumer reward. Excentus has spent more than 17 years developing and perfecting the Fuel Rewards Network™ program's technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers. The growing Fuel Rewards Network™ program provides members with the opportunity to earn free fuel simply by purchasing the things they normally would from more than 1,400 retail locations, nearly 700 online merchants, and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped more than 10 million consumers save hundreds of millions of dollars on fuel. Excentus currently holds nine patents on the technology behind the cents per gallon model and licenses various uses of its patent portfolio to provide private-label fuel discount programs through its business unit, Centego II, LLC. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with more than 200 employees. For more information please visit www.excentus.com.

SOURCE Caesars Entertainment

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