Gartner Recognizes WealthEngine as Cool Vendor in Data-Driven Marketing

BETHESDA, Md., April 2, 2015 /PRNewswire/ -- WealthEngine (WE), the leading provider of predictive marketing analytics and audience development services, has been named a Cool Vendor in Data-Driven Marketing by Gartner, Inc.  This year's Gartner Cool Vendors report highlights five emerging companies including WealthEngine that approach the data-driven marketing landscape with innovative technologies and unique data analytics warranting attention from prospective customers.

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This year's report uncovers a new generation of marketing analytics applications that provide nimble solutions to persistent problems, such as how to find and rank prospects or measure the impact of social marketing. Gartner develops these annual Cool Vendor reports to help digital marketers and organizations filter out hype; hone in on worthwhile innovations, and identify those vendors that are inflection points in market evolution. Many of the more than 400 Cool Vendors that Gartner profiles are developing innovative solutions at the nexus of the latest trends in digital, social, mobile, and analytics to challenge long-held assumptions and affect IT investment.

"It's an honor to be recognized by Gartner" said WealthEngine president and chief operating officer Mark Logan. "The Cool Vendor report is a distinguished and well researched publication. We consider this recognition as a testament to our exceptional SaaS solutions, wealth intelligence, and happy customer base, and are proud to be listed among other companies such as 6Sense, CivicScience, Lytics, and Quantifind,  that are transforming the ways organizations operate and engage with today's technology."

WealthEngine aims to increase the revenue of its clients by connecting them with the customers most likely to donate, buy or invest. WealthEngine combines proprietary, public and third-party sources of data to build detailed profiles of affluent individuals who are likely prospects to contribute to nonprofits, purchase luxury products or invest in financial services. Ultra-segmented audiences can be identified and targeted using wealth, demographic, lifestyle and personal attributes across a database of more than 210 million people in the U.S.

The Gartner Cool Vendors in Data-Driven Marketing report is available here.

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Approximately four thousand clients use WealthEngine's products and solutions for comprehensive consumer insights. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, please visit http://www.wealthengine.com

SOURCE WealthEngine

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