Gardein™ Introduces New Line Of Gluten-Free Items: Beefless Ground, Veggie Burger & Black Bean Burger

VANCOUVER, British Columbia, Feb. 12, 2014 /PRNewswire/ -- Garden Protein International Inc.—the makers of gardein, the plant-based complete protein brand currently sold in over 20,000 stores in North America—is proud to announce the addition of three gluten-free products to their broad portfolio: beefless ground, veggie burger and black bean burger. For meat and veggie-lovers alike, these tasty, gluten-free meatless wonders are made with non-GMO soy, pea proteins and veggies.  

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With 84% less fat than regular ground beef and a real, meat-like texture, gardein beefless ground is a healthy and easy way to make tacos, chili, meatballs, sloppy joes, shepherd's pie, or use crumbled up in pasta sauce or on top of nachos. It is an excellent source of protein and a good source of iron and fiber. Gardein beefless ground is now available across the United States.

A great tasting combination of veggies makes the gardein veggie burger an excellent source of vitamin A and a good source of fiber. The gardein black bean burger is an excellent source of fiber. Deliciously versatile, these products are perfect as burgers or used in wraps and burritos. Gardein veggie burgers and black bean burgers hit the frozen food section in stores throughout the United States in April 2014.

Meat consumption has been on a steady decline in the U.S. for nearly a decade, with per capita consumption projected to decline 4.8 percent in 2014. Over one-third of Americans eat meat alternatives for a variety of reasons, including concerns over their health, food sustainability and food safety. Consumers are also seeking gluten-free options, a market that has reached $4.2 billion in sales, with a projected increase to $6.6 billion by 2017. While there is an increase in individuals with gluten allergies, over 30 percent of adults are cutting back or avoiding gluten for health benefits as opposed to medical necessity. According to The NPD Group/Dieting Monitor (52-week data ending January 30, 2013), there are perceived health benefits to not eating gluten.

"We are excited to introduce these delicious, gluten-free beefless products," said Yves Potvin, founder of gardein. "At gardein, we take great pride in offering a variety of great tasting, meatless foods. As so many consumers move to a gluten-free lifestyle, it was a natural next step to develop these products and fulfill an important market need. The taste, texture, versatility and health benefits of all three are unparalleled in the marketplace."

In addition to these gluten-free products, gardein continues to develop new protein innovations, providing more options for consumers to meet changing diets and market need. Additional products can be expected to launch in 2014, further expanding the robust gardein line of delicious, convenient and versatile protein options.

Visit gardein.com to find additional information, including delicious recipes using gardein's beefless ground, veggie burgers, black bean burgers and other gardein products.

About gardein™:

Gardein (garden + protein) is a plant-based protein brand offering a variety of delicious, convenient and versatile foods. Gardein tastes good, is good for you and good for the planet. The fastest growing brand within the category, gardein creates mouthwatering center-of-plate foods people love that deliver real meat taste, texture and nutrition—with no cholesterol and less fat and calories than traditional proteins. Are you a skeptic? Try it. Gardein turns doubters into droolers every day with award winning products made from non-GMO soy and wheat, ancient grains and veggies. Gluten-free options are also available in gardein's broad product portfolio. Gardein is available at over 20,000 retail locations as well as in many restaurants, colleges, universities and other venues across North America. For additional information and expertly crafted recipes, visit gardein.com.

Notes:
Gardein beefless ground contains 24% of your daily value of protein per serving.
Gardein beefless ground contains 3g of fiber and 1.5g of total fat per serving. Gardein veggie burger contains 3g of fiber and 5g of total fat per serving. Gardein black bean burger contains 7g of fiber and 6g of total fat per serving.

SOURCE gardein

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