Gardein Expands Meatless Category with Foods for All Tastes

ANAHEIM, Calif., March 8, 2013 /PRNewswire/ -- At the forefront of the burgeoning meatless food movement, Gardein, the revolutionary brand that is transforming America's table with meat-free foods, is paving the way with its abundance of flavors and textures. Already tantalizing taste buds everywhere, Gardein is introducing three new mouthwatering and healthy additions to its award-winning line of offerings. Meat and veggie lovers alike will be swept off their meat with Gardein's Good Start Breakfast Sandwiches, Sizzling Szechuan Beefless Strips and Crispy Chick'n Sliders, all launching at the annual Natural Products Expo West (booth #4585) in Anaheim, Calif., March 8-10.

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"Demand for meatless foods is on the rise with more people today seeking healthier versions of the foods they love to eat," said Yves Potvin, Gardein founder and president. "Gardein is out to revolutionize the meat-free category by providing foods that have an unmatched, award-winning taste. By launching our Breakfast Sandwiches, Sizzling Szechuan Beefless Strips and Crispy Chick'n Sliders at the industry's biggest food tradeshow, we're setting the stage for a big year ahead that will further transform the category."

Gardein's foods have no cholesterol or trans fat, and are perfect for any occasion. These "friends with nutritional benefits" can be enjoyed at breakfast, dinner and even as a fun, late-night snack.

• Gardein Breakfast Sandwiches offer a tasty way to start the day right. An ideal all-in-one breakfast option, each sandwich contains a mouthwatering meat-free protein patty and slice of vegan cheese on a whole wheat English muffin. Made from a signature blend of soy and grains, the patty has less than half the fat of a pork sausage patty.
• Gardein Sizzling Szechuan Beefless Strips are a flavorful and convenient family meal that is ready in minutes. This favorite will add a whole lot of sizzle to dinnertime in just 10 minutes and provides a good source of protein with 11g. At 180 calories per serving, starting a healthy relationship with your food has never been easier!
• Gardein Crispy Chick'n Sliders are a quick and delicious protein snack or meal that's ready in just three minutes. Each meat-free slider delivers 11g of protein and 190 calories per serving. Both kids and adults will enjoy these mini delights.

The new foods are available for purchase at retail stores throughout the U.S. for a SRP of $4.49 - $4.99. For more information on Gardein's foods, including where to purchase, click here.

About Gardein
Gardein (garden + protein) is an award-winning line of delicious and healthy meat-free foods. Gardein founder Yves Potvin created the first veggie dog in the 1980s and is now dedicated to elevating – and beefing up – the category with a full range of great-tasting, better-for-you meat-free innovations. From its signature Seven Grain Crispy Tenders to the Ultimate Beefless Burger, Gardein offers mouthwatering, center-of-plate foods that deliver real meat taste, texture and nutrition—with no cholesterol and less fat and calories than traditional proteins. Made with soy and grains, Gardein's foods can easily replace traditional protein in any meal or recipe.

Gardein is popping up everywhere, available in the produce cooler and freezer aisle at more than 15,000 grocery stores in the U.S. You can also find us on college campuses and in your favorite restaurants across the country. For more information and delicious recipes, visit www.gardein.com.

SOURCE Gardein

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