GameStop launches campaign to benefit Make-A-Wish® with live wish reveal

GameStop, announced today, the launch of its fourth annual in-store donation campaign benefiting Make-A-Wish. The campaign runs in the U.S. and Canada from August 30 – October 31. Funds raised during the campaign help grant wishes for children battling critical illnesses like Leeanna, 15, who recently had her wish for an electronics shopping spree granted at GameStop.

In celebration of 10 years of partnership, GameStop and its family of brands invites customers to help make more wishes like Leeanna's and Solomon's come true. Customers can donate $1, $5, or $10, or "round up" their total bill at checkout. One hundred percent of all customer donations collected during the campaign dates at GameStop, ThinkGeek and EB Games Canada stores, and on gamestop.com will be donated to Make-A-Wish. The company's tech brand stores including Spring Mobile and Simply Mac will collect in-store donations from Nov. 1 through Dec. 31.

"It has been our company's distinct pleasure to help grant shopping spree wishes in our stores nearly every day. Together with our guests, we are committed to raising even more donations for Make-A-Wish so that they can continue to provide a lifetime of happy memories for kids fighting big illnesses," said Rob Lloyd, chief financial officer of GameStop and Make-A-Wish North Texas board member.

As a thank you for donating, customers at GameStop and EB Games stores will receive:

• GameStop PowerUp Rewards members will score triple PowerUp Rewards Points on donation amounts of $1 or more from August 30 – October 31.
• EB Games Edge Rewards members earn 100 bonus Edge Rewards Points on donation amounts of $1 or more from August 30 – October 31.

"Research is showing that wishes can truly be a transformative part of a wish child's medical journey and it is a privilege to work with partners like GameStop who truly understand the power of a wish come true," said David Williams, president and CEO of Make-A-Wish America. "Make-A-Wish needs everyone's help to grant more wishes for children with critical illnesses and GameStop's campaign provides a simple way for customers to help make a lasting impact on the lives of wish children and their families."

SOURCE Make-A-Wish(R)