Game® Introduces The Newest Mild Offering Of Red

RICHMOND, Va., July 10, 2013 /PRNewswire/ -- Game by Garcia y Vega proudly announces the latest innovation in cigarillos, FoilFresh® Red! Cigarillo lovers will enjoy the light mild taste of this natural leaf cigar.  Small natural leaf is the fastest growing segment in the cigar category. *   This latest offering is yet another response to consumer demand from Game.  Game Red is a great compliment to the recent launches of Game Silver, Black, and Gold.

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(Logo: http://photos.prnewswire.com/prnh/20100528/PH12258LOGO)

Each Game Red Cigarillo, filled with aged aromatic tobacco, is combined with our Connecticut Shade wrapper to make this a winning pair that is a "slow, smooth and sweet", sophisticated smoking experience.   The FoilFresh® packaging guarantees that Game Red Cigarillos are as fresh as the day they were made. 

Game is supporting the launch with two consumer focused promotions including the Game 2-for-99-cents pouch and 79-cents singles. 

About Game®:  Garcia y Vega fine Cigar makers since 1882, brings you Game.  The cigar blend born from heritage with a passion for today.

About Swedish Match:  Swedish Match develops, manufactures, and sells quality products with market leading brands in product area snus and snuff, Other Tobacco Products (cigars and chewing tobacco), and Lights (matches and lighters).  Well-known brands include General Snus, Longhorn Moist Snuff, Garcia y Vega and White Owl Cigars, Red Man Chewing Tobacco, Fiat Lux Matches and Cricket Lighters. The Group sells products across the globe, with production units in six countries. The Group's global operations generated sales of 12,486 MSEK for the twelve month period ending December 31, 2012. The Swedish Match share is listed on NASDAQ OMX Stockholm (SWMA). For more information visit the website at www.SwedishMatch.com . 

* Source: CMPP 2012 v 2013 YTD

SOURCE Swedish Match

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