Gale Launches Gale Business Insights™: Global

FARMINGTON HILLS, Mich., Sept. 28, 2011 /PRNewswire/ -- Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today released Gale Business Insights™: Global, a new international online business resource designed to empower students to progress quickly from basic research to higher levels of understanding. The resource will be invaluable for undergraduate and graduate business school students, as well as academic faculty, librarians and professional researchers.

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"We live and work within a growing global economy and business schools today are under a new and increased pressure to develop and integrate global business information into the curriculum," said David Forman, vice president and publisher, Gale. "Gale Business Insights: Global helps schools do this by teaching students how to research international business topics and compare global economies, companies and industries by providing the data they need with the resources to analyze it. It also helps educators better teach international business topics by enabling them to organize our content around countries, data sets and topics – taking the resource from the research environment to the learning environment."

A three-year study, "Globalization of Management Education: Changing International Structures, Adaptive Strategies, and the Impact on Institutions," commissioned by the Association to Advance Collegiate Schools of Business (AACSB) revealed that globalization is both the biggest opportunity and the greatest challenge for business schools worldwide. Schools must supply graduates who can work in a global business environment transcending countries and cultures. According to the AACSB task force, schools are struggling to provide international case studies and broader course content. This echoes market research commissioned by Gale which shows students and professors want a resource that brings together international business and industry reference material, statistical data, case studies, journals and newspapers in one place. The most common assignments in business courses involve reading and analyzing case studies and completing news-related assignments – activities that go beyond the textbook and require students to access different types of information from disparate sources. However, a majority of students and professors say it is not easy to find sources that are credible, relevant and current.

Gale Business Insights: Global is designed to relieve these pain points and give MBA and business students an edge in the international marketplace. Gale Business Insights: Global integrates case studies, analytical tools and in-depth statistical data with narrative content in a way that will help students succeed with their coursework and in the global business world. Researchers have the ability to download and analyze global data, industry and company profiles and market share information for a complete interactive experience that fosters understanding.

Some of the features of Gale Business Insights: Global include:

• Case studies from Gale's exclusive and timely CaseBase collection, as well as cases from partners worldwide
• Interactive charting tools for economic and business indicators that let students perform their own analyses and generate custom charts for use in reports and presentations
• Statistical data from industry and government sources integrated with article content let users explore the broader context behind the trends they perceive in economic data
• Global industry research reports for specific industries within specific countries
• Global company and country overviews full of detailed information, as well as interactive rankings and stats, with quick links to associated news, case studies and academic journal articles

For more information on Gale Business Insights: Global or to request a trial, please visit www.gale.cengage.com/businessinsights or contact Kristina Massari at [email protected].

About Cengage Learning and Gale

Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. Gale, part of Cengage Learning, serves the world's information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs – from homework help to health questions to business profiles – in a variety of formats. For more information, visit www.cengage.com or www.gale.cengage.com.

SOURCE Cengage Learning

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