Gaining Attention for Your Brand in the Age of the Selfie

NEW YORK, Feb. 11, 2014 /PRNewswire/ -- 2013: the year of the…selfie? Named word of the year by Oxford Dictionaries, selfies are certainly a social media trend that shows no sign of stopping. Though the subject of many pop culture jokes, selfies are emblematic of the shift in content creation over the past decade. With social channels proliferating, consumers have begun to own brand and product conversations at a level previously unseen. Selfies also provide a lesson for brand marketers and communicators looking to engage their customers in new and effective ways.

(Photo: http://photos.prnewswire.com/prnh/20110306/NY37712 )

(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )

Michael Pranikoff, PR Newswire's Global Director of Emerging Media, will host a lively lunch and learn on February 18^th from 11:30AM to 1PM Pacific at ROC Santa Monica. Pranikoff will lead a discussion on adopting – and adapting – tactics from "selfie-nation" to drive audience attention. Topics will include:

• Taking an adaptive and responsive approach to communications efforts
• Using content to drive awareness, attention and engagement
• Embracing visual storytelling through multimedia use
• Measurement that will help prove – and improve – ROI

"I'm looking forward to discussing how brands can spark – and hold – the attention of their most desired audiences," said Pranikoff. "By understanding current marketing trends, brands can keep their stories fresh, and awareness and engagement growing."

To learn more, and to register: http://prn.to/SelfieSantaMonica

About PR Newswire                                   

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Eva Rohrmann
Director – Product Marketing
201.360.6364
[email protected]

SOURCE PR Newswire Association LLC