G2 Crowd to Release Grid to Rate CRM and Marketing Automation Software

CHICAGO, May 8, 2013 /PRNewswire/ -- G2 Crowd, the trusted source for business software reviews, has announced the impending release of the Grids for CRM and Marketing Automation. The Grid, scheduled for release on June 1, 2013, leverages real-time algorithms and big data to rank vendors into quadrants – the top vendors will be labeled "Leaders," followed by "Innovators," and "Challengers." The least-recommended vendors will be labeled as "Caution."

These grids will prove to be an extremely useful resource to users of CRM and Marketing Automation systems. Consumers already depend upon reliable sites such as Yelp and Amazon, where users review everything from corner barbershops to high-end restaurants. Now, G2 Crowd is introducing an analogous – and much-needed – tool for enterprise software buyers. Entire companies, from sales and marketing teams to IT departments to executives, will benefit from the insights generated by this service.

The Grid ratings generate algorithmically in real time based on big data captured from peer reviews and social signals. These social signals measure and analyze how the reviewed products are doing based on the strength of their online presence – Twitter followers, web traffic trends, Klout score, sentiment, employees on LinkedIn, and more. Overall, the Grid cuts through marketing noise to determine how well a product is really faring in the eyes of the users and the marketplace.

The main weight of the ratings, however, will come from thousands of reviews written by users, who have unique insight into the actual functionality and performance of these programs.  To date, G2 Crowd users have rated Salesforce.com and Microsoft Dynamics as the Leaders in CRM.  So far users have rated Pardot, Eloqua (Oracle), Hubspot, and Marketo as the Leaders in Marketing Automation.  Additional user ratings and reviews submitted on or before May 30 will determine the final Grid rankings.

"The new G2 Crowd rating system is a radical departure from typical software review services," said Godard Abel, cofounder and CEO of G2 Crowd. "Traditionally, ratings were based on only one analyst's opinion. Our Grids leverage more than 15,000 user ratings and reviews already shared by our community since our beta launch in February. We are finding a pent-up demand for a single source of truth on enterprise software."

Additionally, corporate buyers will be able to reach out to reviewers for more detailed feedback on the reviewed software. Given the complexity of choosing business software, this feature instills confidence for buyers as they go through the selection process.

About G2 Crowd

G2 Crowd is the trusted site for business software reviews.  Enterprise technology buyers use the site to compare and select the best software based on peer reviews.  Cofounded and funded by successful entrepreneurs who previously built and sold SaaS leader BigMachines, G2 Crowd aims to bring authenticity and transparency to the business technology industry. For more information, go to www.g2crowd.com.

SOURCE G2 Crowd

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