G2 Crowd announces updated rankings of email marketing software

ExactTarget, dotMailer & MailChimp earn Leader status & highest customer satisfaction

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Apr 10, 2014, 03:01 ET

REDWOOD CITY, Calif., April 10, 2014 /PRNewswire/ -- Business software review site G2 Crowd today released updated rankings of 13 email marketing products based on reviews from nearly 450 marketing professionals. The Grid(SM), G2 Crowd's software recommendation engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

G2 Crowd's Email Marketing Software Grid(SM). (PRNewsFoto/G2 Crowd) (PRNewsFoto/G2 CROWD)

ExactTarget and MailChimp again earned high customer satisfaction scores and Leader status. They are joined by dotMailer, which was a High Performer in the inaugural release of the Grid(SM) for Email Marketing in November 2013, and became a Leader thanks to a substantial increase in reviews and a 40-point improvement in its customer satisfaction score.

Responsys retained its position in the Leader quadrant of the Grid(SM). Constant Contact, previously a Contender, also moved to a Leader.

The updated Grid(SM) features four products that have joined since the inaugural release: AWeber, Campaign Monitor, Launchpad, and ReturnPath. Campaign Monitor and Launchpad earned High Performer status, and AWeber and ReturnPath entered the Grid(SM) as Niche products.

Of the more than 50 email marketing products listed on G2 Crowd, the 13 ranked products each received 10 or more ratings and reviews to qualify for inclusion on the Grid(SM). Satisfaction rankings are generated from the user reviews, and market presence is calculated from vendor size, market share, and social impact. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.

Users of the 13 email marketing products on the Grid(SM) report that they fully implemented the product they use in less than one month on average. Users also say that they achieve ROI from the product they use in an average of seven months.

Some highlights from email marketing reviews on G2 Crowd:

"We send 60-80 million email messages in about 160 different campaigns each month. We have pushed the technology often and have found that ExactTarget is always able to do what we request." Mark Nylec, Director – CRM Channel Development & Management, AARP

"One thing that I love about MailChimp is the out-of-the-box email templates - very beautifully designed HTML templates that make you look professional and polished, without having to know code." Joy Martinez, Marketing Automation Manager, Solutionary

"It is a very user friendly software. dotMailer really built the software around the user and did not force the user to work around the software." Tunji Bada, Intranet Project Manager, YMCA England

G2 Crowd users can compare products on the Grid(SM) by both overall customer satisfaction and by market presence and momentum data. For email marketing, reviewers also rated specific features such as email and mobile previews, high-volume sending, and deliverability. Premium research access can be purchased on the site for $599 and offers the original data for filtering and weighting, as well as individual profiles of each software platform with the most helpful positive and negative email marketing reviews, detailed company information, user satisfaction ratings, feature scores and customer metrics. Future refreshes of the Grid(SM) will provide updated rankings based on the latest reviews and social data.

See the new Grid(SM) for Email Marketing and subscribe to the premium research here.

About G2 Crowd

G2 Crowd is the trusted site for business software reviews. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines, G2 Crowd aims to bring authenticity and transparency to the business technology industry. For more information, go to http://www.g2crowd.com.

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SOURCE G2 Crowd