G. Willi-Food Introduces New Food Products

USA - English

• USA - English

YAVNE, Israel , January 11 /PRNewswire-FirstCall/ -- G. Willi-Food International Ltd. (NASDAQ: WILC) ("Willi-Food"), a global food company specializing in the development, manufacture, marketing and international distribution of kosher foods, today announced that it has introduced to the Israeli market several new food products to enhance its already substantial product lineup.

The new products, which Willi-Food began selling in January 2010 , represent a variety of categories:

    - Fish products, such as Herring in different flavors, Sparts
      and Kilka, targeted at Russian consumers (which in Israel consist of
      more than 1 million people).

    - Dairy products, such as New Blue, Gouda, Emmental and Parmesan.

    - Condensed milk in a tube. This product was developed in
      response to a need that Willi-Food has identified of soldiers away from
      home and for the convenience of travelers.

    - A new line of fruit-filled pastry products.

Mr. Zwi Williger , President and COO of Willi-Food commented: "This new launch demonstrates our commitment to developing new and innovative food products with careful attention to meeting the special needs of our customers. As with all our products, these new products are being produced with the highest standards of quality and great taste."

Distributed worldwide, Willi-Food products are known for their uncompromising high quality as well as their high standards of rabbinical supervision. Willi-Food offerings range from canned vegetables and fruits to pickles, canned fish, selected bakery products, lemon juice, high-quality oils, dried fruit, nuts, pasta, halva, coffee creamer, snacks, Mediterranean dips and spreads, dairy products and cheese, and much more.

About G. Willi-Food International Ltd.

G. Willi-Food International Ltd. (http://www.willi-food.co.il) is an Israeli-based company specializing in high-quality, great-tasting kosher food products. Willi-Food is engaged directly and through its subsidiaries in the design, import, manufacture, marketing and distribution of over 1,000 food products worldwide. As one of Israel's leading food importers, Willi-Food markets and sells its food products to over 1,500 customers in Israel and around the world including large retail and private supermarket chains, wholesalers and institutional consumers. The company's operating divisions include Willi-Food in Israel ; Gold Frost, a wholly owned subsidiary who designs, develops and distributes branded kosher, dairy-food products; and Shamir Salads, an Israeli manufacturer and distributor of a broad line of over 400 Mediterranean-style chilled salads.

This press release contains forward-looking statements within the meaning of safe harbor provisions of the Private Securities Litigation Reform Act of 1995 relating to future events or our future performance, such as statements regarding trends, demand for our products and expected sales, operating results, and earnings. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied in those forward-looking statements. These risks and other factors include but are not limited to: changes affecting currency exchange rates, including the NIS/U.S. Dollar exchange rate, payment default by any of our major clients, the loss of one of more of our key personnel, changes in laws and regulations, including those relating to the food distribution industry, and inability to meet and maintain regulatory qualifications and approvals for our products, termination of arrangements with our suppliers, in particular Arla Foods, loss of one or more of our principal clients ,increase or decrease in global purchase prices of food products, increasing levels of competition in Israel and other markets in which we do business, changes in economic conditions in Israel , including in particular economic conditions in the Company's core markets, our inability to accurately predict consumption of our products and risks associated with product liability claims. We cannot guarantee future results, levels of activity, performance or achievements. The matters discussed in this press release also involve risks and uncertainties summarized under the heading "Risk Factors" in the Company's Annual Report on Form 20-F for the year ended December 31, 2008 , filed with the Securities and Exchange Commission. These factors are updated from time to time through the filing of reports and registration statements with the Securities and Exchange Commission. We do not assume any obligation to update the forward-looking information contained in this press release.

    Company Contact:

    G. Willi Food International Ltd.
    Ety Sabach, CFO
    +972-8-932-1000
    [email protected]

    Investor Relations:

    RedChip Companies, Inc.
    Dave Gentry
    +1-800-733-2447, Ext. 104
    [email protected]

    http://www.redchip.com

SOURCE G. Willi-Food International Ltd

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