G-SHOCK Women Unveils Latest S Series Models With Pink Gold Accent Series

DOVER, N.J., Feb. 13, 2019 /PRNewswire/ -- Today, Casio G-SHOCK unveils the latest S Series collection of women's fitness and lifestyle watches, arriving with pink and gold accents just in time for spring. Inspired by the pastel colorways of the season, the four new timepieces offer a new take on two of the most popular S Series silhouettes, the GMAS120 and GMAS130.

Made for the modern, active woman, the new collection comes in updated case and band colors that are highlighted by the metallic accents of the watch faces. Boasting colors such as navy (GMAS120MF-2A2), grey (GMAS120MF-8A), black (GMAS130PA-1A), and pastel pink (GMAS130PA-4A), G-SHOCK's new models combine a feminine look with the brand's ethos of Absolute Toughness.

The GMAS130 models come equipped with G-SHOCK's fitness-inspired technology such as step tracking capabilities, an automatic step counter display, which provides an achievement indicator percentage, an activity graph of the last five hours, and a non-active alert, so users can easily assess their progress throughout the day.

The GMAS120 lifestyle models also boast top-line features including magnetic resistance and a speed indicator. All of the models come equipped with G-SHOCK technology that includes features such as:

• 200M water resistance and shock resistance
• Auto LED light
• 4 Daily alarms
• 1/100^th Sec. Stopwatch
• Countdown Timer

The GMAS120MF-2A2, GMAS120MF-8A, GMAS130PA-1A, and GMAS130PA-4A, will retail for $130 each and will be available for purchase at G-SHOCK retailers including Macy's, the G-SHOCK Soho Store, and gshock.com.

For more information, visit https://www.gshock.com/collections/s-series.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.com 

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com

FOR MEDIA INQUIRIES CONTACT:

Rachel Shandler / Lizzy Manno
M&C Saatchi Sport & Entertainment NYC
[email protected] 
[email protected]

Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
[email protected] 
[email protected]

SOURCE Casio America, Inc.

Related Links

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