G-SHOCK Debuts First-Ever Model Featuring Built-In Heart Rate Monitor

DOVER, N.J., April 7, 2020 /PRNewswire/ -- Today, Casio G-SHOCK announced the release of the GBDH1000, the brand's first-ever timepiece equipped with a built-in heart rate monitor.

The GBDH1000-1A7, comes in a sleek and stylish white, black, and neon exterior and combines the toughness the brand is known for with key functions to support workouts. The heart rate monitor displays the current heart rate, as well as a heart rate zone that shows exercise intensity at five stages, (Recovery, Base, Cardio, At Threshold, and Maximum), and is useful for pace management during activities and endurance training. G-SHOCK Move also estimates VO₂max, which measures the maximum rate of oxygen consumption as a benchmark for cardiorespiratory ability when the user is trying to build endurance for running or other sports. This is achieved by using an algorithm from Firstbeat Technologies. The GBDH1000-1A7 is the first Casio device to integrate advanced performance analytics from Firstbeat.

The timepiece has five-sensors to help track your fitness activity in real time. In addition to an optical sensor that can measure heart rate by detecting the blood flow under the skin, a triple sensor measures altitude/barometric pressure, compass bearing, and temperature, and a 3-axis accelerometer detects body movement to measure step count and distance traveled. The new watch comes with GPS functionality that acquires location information and measures speed, pace, and other data; the GPS also includes GLONASS support to boost accuracy and connection speed.

In terms of style, the new timepiece boasts large non-slip buttons, curved back cover wings that ensure a smooth fit on the wrist, a soft urethane band, and MIP LCD that can display more data in high contrast for easy viewing. The timepiece also features Bluetooth® connectivity via a new G-SHOCK Move App, which will be unveiled on May 21, and allow users to manage measurement data and training history as well as calls, emails, and SNS message notifications even while exercising. In addition to USB charging, which after about 2.5 hours of charging allows training features to be used continuously for up to 14 hours, the watch also offers solar-assisted charging for daily use and a vibrating notification function for training and Smartphone alerts.

As part of the release, G-SHOCK has unveiled an exclusive landing page taking consumers through the user experience, which can be viewed HERE.

In addition to key training functions, G-SHOCK Move also includes G-SHOCK features and capabilities, such as:

• Shock Resistance
• 200M Water Resistance
• Full Auto LED Backlight
• 1/100 second Stopwatch (100 Hr.)
• Countdown/Interval Timer
• 4 Daily Alarms with Snooze Alarm
• Vibration Alert
• World Time (38 city + UTC)
• 12/24 Hr. Time Formats

The GBDH1000-1A7, which is accompanied by an all-black version GBDH1000-1, will retail for $399 and will be available for purchase starting in Mid-May at select G-SHOCK retailers including Macy's, G-SHOCK Soho Store, and gshock.com.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com/home

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M&C Saatchi Sport & Entertainment NYC
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Sue Vander Schans / Sofia Izurieta
CASIO AMERICA, INC.
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SOURCE Casio America, Inc.

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