G-Shock Announces Exclusive Camo Ball To Celebrate Camo Collection

INVITE-ONLY EVENT WILL MARRY HIGH-FASHION AND STREETWEAR

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Jun 04, 2015, 11:39 ET

DOVER, N.J., June 4, 2015 /PRNewswire/ -- To celebrate its camouflage-patterned GA100CM & GDX6900TC watch collection and in time to kick off summer, Casio G-Shock announces that it will host an exclusive Camo Ball on Tuesday, June 9. The Camo Ball is an invite-only formal event where high fashion meets streetwear. The event will feature DJ sets from New York's own DJ Wonder and Los Angeles-based Soulection DJ SoSuperSam. The dress code is formal, and invitees must wear one camo item to guarantee entry.

The Camo Ball is a nod to New York City's pioneering style. The design has long since transcended its military roots to become a timeless favorite of the fashion set. Juxtaposed against the concrete jungle – a city constantly at the forefront of style trends – the Camo Ball highlights the versatility of the design and will bring together Manhattan's stylish and influential men and women.

"Much like G-Shock's watch designs, camouflage is timeless. With summer fully kicking off in Manhattan, there's no better way to celebrate the camo collection than with friends of our brand," said Shigenori Itoh, Chairman and CEO of Casio America, Inc., G-Shock's parent company. "It's not often that you can have a formal celebration to celebrate a product release, so we're thrilled to see this come to life. It's completely unique."

Leading up to the Camo Ball, as an event teaser, a select number of influencers and media received an exclusive G-Shock camouflage kit, complete with their own G-Shock camouflage watch, a camouflage umbrella, camouflage five-panel hat and camouflage socks – all packaged in a camouflage printed tote bag.

Each of the watches in the G-Shock camo collection features a formidable Shock and 200-meter water resistant case design, coupled with a myriad of features and a battery life of up to ten years. They also feature stand out Woodland Camo (GA100CM) or Tiger Camo (GDX6900TC) multi-angle print pattern, complemented with large case sizes of 51.2MM and 53.9 respectively.

The GA100CM and GDX6900TC are available for purchase in red, tan and gray and retail for $150. To purchase, visit an authorized G-Shock retailer, G-Shock's New York City flagship store at 454 West Broadway, NY, New York, and select Macy's locations in-store and online.

For more information about G-Shock, visit http://www.gshock.com/.

About G-Shock
CASIO's shock-resistant G-Shock watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-Shock hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-Shock has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

Photo - http://photos.prnewswire.com/prnh/20150604/220896

SOURCE Casio America, Inc.