FX to Launch SOUND FX Campaign Utilizing Multi-City Art Installations to Engage Audiences Around FX Brand

SOUND FX consists of immersive and captivating sound art experiences focused on FX content and will be activated in New York City, Chicago, and Los Angeles

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Sep 07, 2021, 16:09 ET

NEW YORK, Sept. 7, 2021 /PRNewswire/ -- FX today announces SOUND FX, its multi-city campaign to promote its most popular properties including American Horror Story, Archer and What We Do in the Shadows among others which now stream on FX on Hulu. FX will collaborate with internationally acclaimed artists and sculptural designers to create outdoor immersive sound and art installations in New York City, Chicago and Los Angeles, where fans can interact with sensory experiences built around genres in which many of FX's shows encompass including drama, comedy and horror.

Art installations at each location will showcase a particular FX genre through the soundscapes that it produces by featuring 'hero' shows that rise to the top of the soundscape. The titles featured in the art installations include key FX programs that have helped to drive affinity for the FX brand. Additionally, while on-site, attendees will be able to complete a digital quiz that will identify their FX profile and recommend shows for them to watch based on the results.

FX tapped the award-winning experiential marketing agency, Creative Riff, to produce the program in collaboration with SOFTlab, Emilie Baltz, and Vita Motus to create the sculptural designs. FX's full line-up of interactive art installations include:

New York City, September 9-13

Location: Hudson Yards Public Square & Gardens
Designed by: SOFTlab, a NYC based design studio that combines a research-based design practice with technology and craft

Chicago, September 16-20

Location: Congress Plaza South
Designed by: Emilie Baltz, an artist whose work uses the five senses to tell stories that deepen engagement with self and society

Los Angeles, September 23-27

Location: Grand Park
Designed by: Vita Motus, a woman-owned, multidisciplinary production design firm driven by artistic passion and grounded in industrial expertise

About FX Networks

FX Networks is comprised of the networks FX, FXX and FXM, the video on-demand app FXNOW, and the streaming hub FX that features exclusive FX series, next day access to current FX and FXX series, and FX Networks' library of legacy series. FX exclusive series include Devs, Mrs. America and the upcoming A Teacher, The Old Man, Y: The Last Man and American Horror Stories. FX, the flagship general entertainment basic cable channel, launched in June of 1994 and is carried in 85 million homes. The diverse schedule features a growing roster of critically-acclaimed and award-winning hit drama series including Snowfall, Pose, Mayans M.C., Taboo and the upcoming Redeemer; the critically-acclaimed limited series American Horror Story, Fargo, American Crime Story, FEUD, and the upcoming Shōgun; acclaimed hit comedy series including Atlanta, Better Things, What We Do in the Shadows and Breeders; the half-hour series Mr Inbetween and the Untitled B.J. Novak Project; a slate of docuseries and documentary features, including The Most Dangerous Animal of All, and AKA Jane Roe; and the FX Original Movie A Christmas Carol. FX is the former home of the critically-acclaimed and award-winning hit drama series The Shield, Nip/Tuck, Rescue Me, Damages, Sons of Anarchy, Justified and The Americans. The network's library of acquired box-office hit movies is unmatched by any ad-supported television network. FXX, the newest network, launched in September 2013 and is carried in 81 million homes. Geared towards a young adult audience, the schedule features original series, movies, and acquired series. The channel is anchored by the acclaimed hit comedies It's Always Sunny in Philadelphia, the Emmy(R) Award winning comedy series Archer, DAVE and Cake, a weekly showcase of short-form comedy programming. FXX is also the cable home to The Simpsons, the longest-running comedy in TV history. FXM was launched in October of 1994 and is now carried in 56 million homes. Its schedule features classic films during the day (FXM Retro), contemporary box office hits and acclaimed, award-winning films, and short-form award-winning original programming in the evening.

About Creative Riff

Creative Riff curates conversion-driving experiences designed to create memorable moments, drive brand performance, and deliver impactful connections with a brand's community. Focused on the personal experience, Creative Riff knows what people want from their experiences and how to create lasting connections.

Media Contact:
Kevin Pryor
North 6th Agency
[email protected]
212.334.9753 ext. 135

SOURCE FX