Futuri Media Adds New Innovative Mobile Platform Features: Flash Contesting, Red/Blue Alerts

New features stimulate tune-ins and mobile engagement for broadcasters

News provided by

Jun 09, 2015, 09:30 ET

CLEVELAND, June 9, 2015 /PRNewswire/ -- Futuri Media's Mobile Platform, used by broadcasters around the world to create custom mobile apps for their broadcast brands, introduces two new exclusive interactive features. Part of Futuri's ongoing innovations toward the global adoption of mobile, these new services are designed to increase engagement between stations and their audiences.

With Futuri Media's new Flash Contesting feature, media listeners or viewers who have downloaded an app can receive push notifications telling them when to open their app to win a prize. Futuri designed the new feature to drive tune-ins, time spent listening, and ratings for TV and radio stations using their mobile platform to design apps.

Flash Contesting: Consumers who have downloaded their station's Mobile app receive a push notification to instantly become eligible to win major prizes or experiences; driving tune-ins and app engagement in the process. Listeners open the app, enter their name and phone number, and it's displayed live in the studio along with location data. Talent can create and track contests right from immediacy of the control room.
Red/Blue Alerts: The ability to alert your audience about two different types of content:

Red ("Hot") Alerts are used to initiate immediate response and generate tune-ins for breaking news and weather alerts. The content can be pushed from a dashboard in the studio; sending mobile users to a section of the app or an outside web page.

Blue ("Cool") Alerts are designed to alert your mobile audience about a station's "cool" content. When a user opens the app, they see a featured section that showcases the station's best daily content. This optimizes audience traffic flow through the app and extends mobile app engagement.

See a demo video of both new features at http://ftur.io/7Sf-qJ

Futuri CEO Daniel Anstandig says, "With consumers more active than ever, maximizing the ability to connect with them in a meaningful way requires a mobile strategy that truly persuades engagement. That requires innovative tools that are easy to use in a mobile environment, work impeccably, and promote a direct, customized interactive experience. Flash Contesting and Red/Blue Alerts deliver on those expectations, creating new windows of opportunity for stations, shows, hosts and personalities to connect with their audiences where their audiences live--mobile."

The new features are available immediately to radio stations using the Futuri Mobile platform.

About Futuri Media
With live interactive programming on the air at more than 400 stations, networks and broadcast groups across North America, Europe, Africa and Asia, Futuri Media reaches more than 100 million consumers monthly. Futuri Media's LDR (Listener Driven Radio) platforms empower listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. The Futuri Mobile division has developed more than 150 iPhone, Apple Watch, Android and tablet apps for broadcasters, delivering audio and video content to mobile users. Futuri Media also provides real-time consumer intelligence to newsrooms and content producers with its popular TopicPulse (http://www.TopicPulse.com) system, tracking local trends across social media.

Photo - http://photos.prnewswire.com/prnh/20150608/221543

SOURCE Futuri Media