Futuri Introduces POST System for Podcasting and Broadcast Audio Distribution

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Apr 18, 2016, 02:07 ET

CLEVELAND, April 18, 2016 /PRNewswire/ -- Futuri Media, the media industry leader in interactive technology, has announced the release of Futuri POST, a new system that automatically records, produces, and distributes on-demand audio for broadcasters.

Futuri Media leverages social and mobile technologies for media companies. With live interactive programming on the air at more than 1000 stations, networks and broadcast groups across North America, Europe, Africa and Asia, Futuri Media reaches more than 100 million consumers monthly. Futuri Media's LDR (Listener Driven Radio) platforms empower listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. The Futuri Mobile division has developed more than 150 iPhone, Android and tablet apps for broadcasters, delivering audio and video content to mobile users. Futuri Media also provides real-time consumer intelligence to newsrooms.

The new Futuri POST records broadcast audio, automatically slicing each audio element (song, spot, talk break, jingle, etc.) into its own audio file using a patent pending system. Content producers can view all of their broadcast audio in POST's easy to use web browser based interface. Then with just a few clicks, segments can be distributed to iTunes (for podcasts), Facebook, Twitter, Instagram, RSS, and a widget for radio station websites.

POST also features a green button, which is installed in the radio station studio. Any time the talent or producer hits the green button, the audio from the current or most recent talk-break is bookmarked and saved for podcast or on-demand audio development. Now, with just one button, a podcast can be created and distributed by a local broadcaster.

"According to every major industry analyst, less than 5% of all podcasts are attributed to broadcasters as content producers. Radio has a tremendous opportunity in the on-demand space," said Futuri CEO Daniel Anstandig. "As an industry, we spend billions of dollars each year to develop millions of hours of audio - all to be used once. With Futuri POST, broadcasters can extend the life of their broadcast audio."

The POST technology has been under development for three years, starting with the team at recently-acquired Edmonton, Alberta-based StreamOn. Andrew Snook, StreamOn's co-founder and now Vice President, Streaming Systems at Futuri added, "All of the podcast audio distributed by POST is Nielsen encoded. Now, as consumers listen to broadcast audio clips on Facebook, Twitter, Instagram, and iTunes, the station will be eligible for PPM credit." Developed under the direction of Snook and Futuri SVP/Technology, Craig Bowman, Futuri POST has deep integration with social media as well as the iTunes platform, RSS, and radio station websites.

Futuri also makes licensed images available as part of its POST system, paying royalties associated with authorized celebrity and event images distributed alongside podcasts.

About Futuri Media
Futuri Media (http://www.futurimedia.com) is a global leader in innovative interactive broadcast technology. It develops SaaS-based social and mobile audience engagement technology for broadcasters and publishers including TopicPulse®, a real-time social media measurement system for newsrooms and content producers; Listener Driven Radio's LDR1™ voting window and Takeover® technologies; TopLine, the sales presentation service; and Futuri Mobile™, which designs custom mobile features and apps for broadcasters, offering more than 165 iPhone, Android and tablet apps. Futuri's 2015 acquisition of StreamOn brings next-generation audio streaming, podcasting and social media sharing capabilities to broadcasters. The company's platforms are in use at more than 1000 TV and radio stations and networks in 18 countries, reaching more than 100 million consumers monthly.

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SOURCE Futuri Media