Fusion92 Brands Innovation Group "ninety2i"

Agency Formalizes and Brands Innovation Group After String of Successes Developing Intellectual Property and Nontraditional Advertising Solutions

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Fusion92

Feb 10, 2014, 11:16 ET

ARLINGTON HEIGHTS, Ill., Feb. 10, 2014 /PRNewswire/ -- Chicago-based, full-service marketing agency Fusion92 announced today that the agency's innovation group has been formally branded "ninety2i." Established to develop cutting edge technology, ninety2i will continue to meet rising demand for proprietary advertising, marketing and business solutions that fall beyond the traditional domain of agency work.

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Originally launched in the summer of 2012, the innovation group was tasked with leading intellectual property development for the agency and its clients. Since then, ninety2i has developed advertising and marketing technologies for Bosch Power Tools, AT&T and Disney, among other companies. For the American Red Cross, ninety2i recently built a disaster alert system that uses web analytics to identify areas in need of aid ahead of the media.

"ninety2i is a technology-driven think tank that provides creative solutions for our clients' problems," said Matt Murphy, founder and CEO of Fusion92. "Like Fusion92, the group is not bound by agency tradition, so it can solve problems that go beyond the usual scope of advertising and marketing. We're also excited to be filing patents for some of the work we have created."

With product innovation centered in ninety2i's Chicago-based innovation lab, the group has the resources to take on a wide range of development challenges. From interactive display technologies and immersive experiences to analytics solutions and data-driven applications, ninety2i is equipped to build and launch original solutions from end to end.

While ninety2i focuses on developing proprietary technologies, the group has also taken a lead in leveraging outside innovation partnerships. In January 2014, ninety2i became the primary US licensor of Sony DADC's eBridge, a USB-based technology designed to bridge the gap between print and digital. Companies can package eBridge's Arc USB storage device with print materials to provide a rich digital experience, and the eBridge Analytics engine allows marketers to track and analyze the audience response in real-time—a game changer for many clients.

"By leveraging our best-in-class technology-based marketing solutions and by developing custom, first-of-a-kind solutions, ninety2i allows our clients' programs to stand out from the pack," said Steve Shapiro, SVP at ninety2i. "We use our solutions to deliver deeper user experiences that engage, educate and deliver robust analytics to our clients."

To learn more about ninety2i, visit www.ninety2i.com

About Fusion92
Fusion92 is a full-service marketing agency that blends big-picture thinking and cutting edge technology to solve business problems for our clients. We create strategies that help us design, produce and implement integrated marketing solutions for the world's top brands. By combining the best of traditional and interactive approaches, we create new pathways for customer engagement with measurable results.

SOURCE Fusion92