Fusion Hired by TripInsurance.com to Optimize Website and Increase Online Sales

Fusion Selected Based on Unique Understanding of Travel/Tourism Industry And Experience with Website Testing and Optimization

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Fusion

Sep 29, 2014, 08:00 ET

RICHMOND, Va., Sept. 29, 2014 /PRNewswire-USNewswire/ -- Fusion, a company that optimizes digital retailer websites for better customer experiences and improved performance, has been hired by TripInsurance.com to optimize their website and increase sales.

TripInsurance.com is an online resource that helps travelers compare and select the best available coverage to protect them and their travel plans. The website provides easy comparison of travel insurance plans and benefits, frequently helping customers save up to 40 percent on their travel insurance.

"Helping customers better navigate our travel insurance offerings is crucial for ensuring that we provide the best value to travelers," said Dan Skilken, President of Online Trip Insurance Services, owner and operator of TripInsurance.com. "Fusion's website optimization will help to enhance the customer experience on our website, so we can improve customer experiences and offer travelers the best plan for their unique travel itinerary."

Fusion will conduct A/B scenario tests on different pages of the TripInsurance.com website to determine the best conditions for navigation, screen layout and visuals (such as colors and images) to improve online shopping experiences and efficiently close sales. Fusion can also help TripInsurance.com test new products for subsets of customers, along with new pricing options.

"No other company can match Fusion's optimization and website testing skills, combined with our proven success working in the travel/tourism industry," said Jon Ansell, chief executive officer of Fusion. "We're proud to have TripInsurance.com join our growing roster of Fusion optimization clients domestically and internationally."

Depending on the online customer experience a business wants to create and the additional products they want to offer, Fusion can launch one of their optimization programs within weeks. The process includes developing an optimization plan based on the company's goals, then integrating the optimization solution into the website. Additionally, Fusion can help connect a business with partners to sell ancillary products that will match their customers' interests and help drive increased revenues.

About Fusion
Fusion equips digital retailers with the power to convert a single online interaction into a long-term, profitable customer relationship. Building on proven results in global merchandising optimization, Fusion delivers the right offer at the right moment, creating more successful online opportunities. It bolsters profitability through increased conversions, average transaction values and customer retention. Fusion is the only provider with the technology and expertise to interact with customers from the moment they reach a website to the shopping cart, check-out and beyond. Follow Fusion on Twitter and LinkedIn.

SOURCE Fusion