Fuse Science Announces Partnership With Excel Sports Management

MIAMI LAKES, Fla., March 29, 2012 /PRNewswire/ -- Fuse Science Inc (OTCQB: DROP), (www.fusescience.com), announced today that it has entered into an agreement with Excel Sports Management to serve as sports marketing consultant to Fuse Science. A highly distinguished sports management agency representing some of the most elite players in professional basketball, baseball and golf, Excel will work with Fuse management on their business development strategies as it continues to build its brand in sports; will manage the recruitment and acquisition of top tier sports talent; and will help devise their global sponsorship and activation marketing plan. In November, Fuse signed an exclusive partnership deal with Excel client and golf superstar Tiger Woods. 

"This is an exciting development for our company as we target superstar athletes that truly exemplify what it means to be Powered By Fuse," said Rubin Hanan, President and COO of Fuse Science. "Adding Excel Sports to our Powered By Fuse™ Team and continuing to build out our relationship with Tiger Woods and other top athletes gives our company a competitive advantage to grow our business."

Excel Sports Management is a full-service sports management and marketing agency representing numerous renowned professional athletes,  including Blake Griffin, Tiger Woods, Derek Jeter, Paul Pierce, Ryan Howard and others. Excel, a 2012 Sports Business Awards nominee in Best in Talent Representation and Management, was established in 2002, and has offices in New York City and Los Angeles.

"The partnership with Fuse Science is a unique opportunity for Excel and Tiger Woods and we look forward to assisting them as they expand into the sports space," said Mark Steinberg, a Partner at Excel Sports. "Once we saw the breakthrough technology and how it will revolutionize the way consumers receive their medicines moving forward, we knew this was a good fit. We believe in the science and the opportunity to partner with pharmaceutical and over-the-counter medicine companies." 

About Fuse Science Inc.

Fuse Science Inc. (OTCQB: DROP), is an innovative consumer products holding company based in Miami Lakes, Florida.  Fuse Science is the developer of new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals.  The company has successfully developed and maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly - all in a concentrated "DROP" form that is simply applied under the tongue.  The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products.  Information about Fuse Science is available online at www.fusescience.com and www.poweredbyfuse.com or by calling 305-503-FUSE (3873).

About Excel Sports Management

A full-service sports management and marketing agency, Excel Sports Management represents some of the top athletes in professional sports today. Setting the industry benchmark in providing its clients with unparalleled personal attention and service, Excel represents numerous NBA, MLB and PGA standouts and works to ensure its athletes in reaching their maximum potential, professionally and personally. In addition to expert contract negotiation services, Excel develops each client's brand identity and maximizes their earning potential through strategic marketing, public relations and community outreach campaigns. Established in 2002, Excel currently represents some of the finest players in professional sports today, including Paul Pierce, Blake Griffin, Kevin Love, Jason Kidd, Lamar Odom, Tyson Chandler and Deron Williams; MLB players Derek Jeter, Ryan Howard, Mark Teixeira, Derrek Lee, Jason Heyward, Freddie Freeman, Michael Cuddyer and Tyler Clippard; and professional golf's Tiger Woods, Matt Kuchar and Gary Woodland.

Safe Harbor Statement: Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the Company's SEC filings. The Company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.

SOURCE Fuse Science Inc.