Furniture Company CEO Shares His Strategy for Creating Demand

NEW YORK, Feb. 18, 2020 /PRNewswire/ -- William Hsieh, founder and CEO of international furniture company Lifestyle Enterprises, Inc., today announced the publication of Re-think.: The WHW Story. The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes.

In the book, Hsieh endeavors to answer a fundamental question that many businesses struggle with: how to reach customers in new ways that spur growth? Hsieh found his answer in a straightforward strategy he devised to create and capitalize on consumer demand, "WHW."

WHW stands for: What item at what price? How many? When is it needed? While these may seem intuitive questions for many businesses to answer, Re-think.: The WHW Story positions them as the essential building blocks for a proactive marketing approach focused on creating demand for a product rather than passively responding to it.

"I knew that I not only needed to look at the product, but also at the way the product was being marketed. I needed to disrupt the traditional sales model," said Hsieh. "I reversed the flow of this process so that I was creating demand." Re-think.: The WHW Story, explains how he did it and provides leaders with a practical guide to creating scalable demand for their business.

Re-think.: The WHW Story is available on Amazon.com today.

About William Hsieh

William Hsieh is the founder and CEO of international furniture company, Lifestyle Enterprises, Inc. His business career began in 1976 at Shin Tong Lumber, a provider of raw materials to manufacturers. In 1980, he founded a furniture distribution company called Da Tong Furniture. In 1982, he was elected chairman of the Taiwan Furniture Association. William continued leading Da Tong Furniture until 1990, when he was elected to be a Taiwan National Assemblyman. After six years of service, William founded in 1996, Lifestyle Enterprises, Inc. By 2012, Lifestyle would be publicly listed on the Taiwan stock market and become a leading furniture company in Taiwan. William is also the founder of the Han-I Tsai Charity Foundation, the Hsieh-Hsu-Yinh Culture and Arts Foundation, and the Shun-Ying Charity Foundation.

About ForbesBooks

Launched in 2016 in partnership with Advantage Media Group, ForbesBooks is the exclusive business book publishing imprint of Forbes. ForbesBooks offers business and thought leaders an innovative, speed-to-market, fee-based publishing model and a suite of services designed to strategically and tactically support authors and promote their expertise. For more information, visit forbesbooks.com.

Media Contacts

William Hsieh, Lifestyle Enterprises, [email protected]
Corie Luzon, ForbesBooks, [email protected]

SOURCE ForbesBooks

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