Fur Babies World Debuts In The U.S. At Toy Fair

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Feb 13, 2018, 10:30 ET

LOS ANGELES, Feb. 13, 2018 /PRNewswire/ -- Fur Babies World is heading to the U.S. and is being touted as one of the hottest toys at this year's Toy Fair in New York, after being named a top toy at London Toy Fair.

The cute and quirky plush toy line was released as Bush Baby World in the UK in July 2017 and immediately sold out across the country. Throughout last Fall, stock had to be air shipped in to meet demand.

Fur Babies World is heading to the U.S. and is being touted as one of the hottest toys at this year’s Toy Fair in New York, after being named a top toy at London Toy Fair.

Created by Golden Bear and supported by a series of YouTube webisodes, the line will be distributed in North America by Moose Toys.

"We are so excited that Moose is able to bring the cute and cuddly Fur Babies to kids in the United States and Canada," said Ronnie Frankowski, CMO at Moose Toys.

"We can't wait to debut it in the U.S. and see the response of our valued partners, especially after its success in London. With brands like Shopkins and Little Live Pets, our team at Moose consistently shows that we know how to drive a hit toy line and we are sure that Fur Babies will be no different."

The line features super-soft plush animals with plastic eyes and patented technology that allows you to "wiggle their eyes" and "waggle their ears" with a touch.

The Fur Babies World™ plush line will launch in spring 2018. To learn more about Fur Babies, visit www.furbabiesworld.com

ABOUT MOOSE TOYS

Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award winning toys that continue to disrupt the market! Moose Toys dominates in categories including collectibles, craft, dolls, games and youth electronics and is consistently recognized as the most creative company in the industry.

The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home, has over 400 staff and distributes to over 100 countries.

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SOURCE Moose Toys