Funrise, Inc. Named Global Master Toy Licensee for Paramount Pictures' AMUSEMENT PARK

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Jan 03, 2018, 07:00 ET

VAN NUYS, Calif., Jan. 3, 2018 /PRNewswire/ -- Funrise, Inc., a leading global toy manufacturer, and Paramount have entered into a multi-year partnership where Funrise will serve as the worldwide master toy partner for Paramount Pictures' highly anticipated animated feature, Amusement Park. Funrise will create a comprehensive line of exciting products based on the movie including figures, playsets, plush, role-play, collectibles and more. The products will begin global retail rollout in early 2019.

Amusement Park, a 3D computer animated adventure comedy film slated for a March 2019 release in the U.S., is produced by Paramount Animation, Nickelodeon Movies and Ilion Animation Studios. The film is being directed by Dylan Brown and features a tremendous voice cast that includes Matthew Broderick, Jennifer Garner, Jeffrey Tambor, Kenan Thompson, Ken Jeong, Mila Kunis, and John Oliver. In addition to the film, Paramount and Nickelodeon have announced an animated TV series is in development for the following year.

"We are excited to add Amusement Park to Funrise's growing portfolio of licensed brands. With our innovative product development team and vertical manufacturing capabilities, we will bring the fantastic Amusement Park story and characters to life in a unique way," said King Cheng, Chief Executive Officer of Funrise, Inc. "Together with the Paramount team, we will create a dynamic and engaging play experience for what will surely be an iconic franchise for years to come."

"We are thrilled that Funrise is on board for what is bound to be an exciting ride," said Bil Bertini, Executive Vice President Worldwide Licensing for Paramount Pictures. "Amusement Park's lovable characters, exhilarating attractions and boundless creativity are a perfect fit for the wide-ranging toy line that Funrise will develop. We look forward to announcing additional partners in the coming months."

About Funrise
Funrise is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys and games worldwide. Delivering fun for kids of all ages, Funrise creates toys and games for high-profile brands including TONKA®, GAZILLION®, LUNA PETUNIA™, SPACE RACERS™ and SUNNY BUNNIES™, and is a co-production partner and toy creator for the upcoming TV series RAINBOW BUTTERFLY UNICORN KITTY™. Funrise is headquartered in Van Nuys, CA, with additional U.S. offices and showrooms in Minneapolis, MN and Bentonville, AR, and international offices in Canada, Mexico, the United Kingdom, France, Spain, Australia and Hong Kong. Funrise is a wholly-owned subsidiary of Matrix Holdings Limited. For more information, visit www.funrise.com.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Players, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

SOURCE Funrise, Inc.