Funrise Continues Global Expansion Strategy

With a strategic focus on the international business, Funrise Inc. continues to look for opportunities in key territories to build their business and create a strong presence for their portfolio of brands internationally. The new Funrise French office is led by Sebastien Cardi, a veteran with over 10 years of experience in the toy industry. Cardi's most recent role was at Famosa where he represented numerous, well known toy brands in the French market.

"The French consumer is vitally important to our International expansion. With our French entity and team, we look forward to working directly with retailers to deliver the success of our global brands to France," said Martin Good, Sr. Vice President International.

Cardi will debut the company's portfolio of global brands later this month at the Jouets & Jeux Pre-Show Permanent in Paris. "With historical brands such as TONKA and new licensed entertainment properties like Luna Petunia, Funrise is sure to make an impact on the French market across multiple categories," said Cardi.

About Funrise

Founded in 1987, Funrise is an innovator and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put…we create fun! Funrise is the manufacturer of leading power brands such as TONKA®, Gazillion Bubbles®, Luna Petunia™, Positively Perfect™ and Sing-a-ma-Lings, making their product offerings diverse and full of fun for kids of all ages! Funrise Toy Corporation is a wholly-owned subsidiary of Matrix Holdings Limited. Funrise U.S. headquarters are located in Van Nuys, CA, with an office in Hong Kong, and additional showrooms in Minneapolis, Bentonville, United Kingdom and Australia. For more information, visit www.Funrise.com.

SOURCE Funrise

Related Links

http://www.Funrise.com