Funny Or Die Ushers in New Look and New Projects On and Off the Web

LOS ANGELES, Aug. 2 /PRNewswire/ -- Funny Or Die (www.funnyordie.com) debuts a fresh new look.  The new site continues in the "spirit" of Funny Or Die that fans have grown to love, and adds new content and features.  The updated design gives fans more comedy, and more kinds of content including themed photo galleries, top 10 lists, and special guest blogs.  The redesign also gives advertisers a larger presence on the homepage and more in-video opportunities across the site.

"Our new design reflects how far we've come at Funny Or Die," says Dick Glover, CEO of Funny Or Die.  "We've grown beyond the top comedy website to become a best-of-breed digital studio producing content for all major distribution channels.  And, along the way we've become sustainably profitable."

This year has seen Funny Or Die expanding its service offerings to partners and advertising clients. With its branded entertainment division Funny Or Die has created many innovative campaigns marrying brand advertising and viral video.  Some recent examples include campaigns for the Axe Comedy Tour, Cottonelle, Mini Cooper, Pepsi Brisk, Sony's "The Other Guys," Travel Channel, Edge, Paramount's "Dinner for Schmucks," among many others.    

In addition to impressive web audience growth, Funny Or Die continues to expand its influence across the social media landscape – frequently driving "trending topics" on Twitter, and fueling some of the most talked about content on Digg. Currently Funny Or Die has approximately 1.5 million Twitter followers and 1.2 million Facebook fans.

Funny Or Die has also emerged as a ground-breaking production company.  The HBO sketch comedy series "Funny Or Die Presents," which premiered February 2010, is currently in production for its second season.  In addition, Comedy Central recently ordered "Jon Benjamin Has A Van," a new comedy series set to premiere in summer 2011. Funny Or Die will present its first movie in 2011 as well.

Since its inception, three years ago, Funny Or Die is an award-winning, top destination for comedy on the web.  With hundreds of exclusive celebrity videos and a steady stream of huge viral hits, Funny Or Die has become the "place to be seen" for comedic celebrities, and the obvious destination for a daily comedy fix.  The site averages over 7 million unique users per month and over 24 million video views per month.  Funny Or Die's founders are Will Ferrell, Adam McKay and Chris Henchy.  Judd Apatow is also a principal partner in Funny Or Die.

SOURCE Funny or Die

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