Funky Monkey® Snacks Fastest-Growing In Category, According To ACNielsen
Funky Monkey is Growing Three Times Faster Than Closest Competitor Across All Key Measures of Sales Performance
FISHERS, Ind., Oct. 30, 2012 /PRNewswire/ -- Funky Monkey® Snacks, the Fruit That Crunches®, continues to ride the growing preference for healthy snacks, achieving best-in-class performance in the latest ACNielsen reports. The high-quality, delicious snack is ranked first in freeze-dried fruit in ACNielsen's latest report across all three key measures—dollar sales growth, unit sales growth and ounce sales growth—for the twelve months ending September 1, 2012 within the U.S. Food channel. Additionally, Funky Monkey ranked #1 on best price per ounce.
Data from ACNielsen, the global marketing research firm, demonstrated that Funky Monkey Snacks led in dollar sales growth (88% vs. category growth of 11%), unit sales growth (172% vs. 12%), ounce sales growth (82% vs. 10%), and price per ounce ($2.24 vs. $2.91). Additionally, while growing eight times faster than the category, Funky Monkey also grew at least three times faster than the closest competitor across all growth measures.
"Funky Monkey Snacks is proving every day that consumers are craving delicious, nutritious and fun snacks—the kind of product they can feel good about," said Matt Herzog, company President. "Our sales and unit growth, combined with a great price and exceptional service to our retail partners, puts us at the forefront of healthy snacks, one of the most exciting categories in packaged goods today."
Funky Monkey Snacks turns 100% real fruit into delicious, crunchy slices and pieces that are nutritionally equivalent to their fresh counterparts. All seven varieties are sold nationwide at major retailers, as well as online at places like Amazon.com. Follow Funky Monkey on Twitter, Facebook or at www.FunkyMonkeySnacks.com.
About Funky Monkey Snacks:
Funky Monkey Snacks are all-natural, real fruit made using a proprietary freeze-drying process that creates "Fruit That Crunches!®" while retaining fruit's natural goodness. Funky Monkey Snacks are 100% fruit with no added sugar, colors, flavors or preservatives and all items are Non-GMO Project Verified. Each 1 oz. bag contains three servings of fruit, providing a delicious and nutritious snack choice that helps support healthy living. For more information, visit www.FunkyMonkeySnacks.com.
Funky Monkey and Fruit That Crunches are registered trademarks of Freeze Dried Partners LLC. All other trademarks and/or registered trademarks contained herein are the property of their respective owners.
SOURCE Funky Monkey Snacks
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