Functional Beverages Market Trends Report Highlights Consumer Health Focus and Emerging Opportunities - "Better-for-You" Trends, Clean Label and Personalized Nutrition

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Dec 07, 2023, 20:00 ET

DUBLIN, Dec. 7, 2023 /PRNewswire/ -- The "Functional Beverages: Market Trends and Opportunities, 2nd Edition" report has been added to ResearchAndMarkets.com's offering.

The report offers a deep dive into the evolving preferences and behaviors of U.S. consumers in the functional beverage space. This new resource presents an in-depth analysis of the food and beverage market, paired with proprietary consumer surveys, to uncover the latest trends and future directions for this dynamic industry.

Functional beverages purport to provide functional benefits that consumers perceive as important to health or day-to-day life, such as:

increased energy
enhanced hydration
boosts in cognitive function/brain activity
better sleep and relaxation
boosts in immunity
increased gut health
meal replacement and weight management
sports performance improvement

Functional beverages are appealing to those who want to make small changes for big results. Consumers also increasingly want and expect products with "better-for-you" attributes that are perceived as more nutritious or healthful. "Better-for-you" traits seen in many functional beverages include clean labels, natural/organic ingredients, reduced or eliminated sugar and calories, and vegan/plant-based designations.

With a focus on "what's next" and current consumer trends, Functional Beverages: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help beverage producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

This report analyzes the dynamics of the current landscape of the functional beverage market. Consumer demographics, perceptions, motivations, and behavior pertaining to beverages and attitudes on food, diet, health, and product packaging are taken into account. Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of seeking out functional beverages.

Functional beverages are segmented by the following product categories:

Energy and Sports Drinks
Functional Carbonated Drinks
Functional Coffees and Teas
Functional Dairy and Dairy Alternative Beverages
Functional Juices
Functional Waters
Nutritional Shakes, Protein Drinks, and Meal Replacements
Other Functional Beverages

Sales include both ready-to-drink (RTD) versions that are bottled or canned and beverage powders. This report also includes functional dry coffee and tea that are brewed with water to become functional beverages.

This report includes sales of the above items from:

Grocery stores, supermarkets, and discount grocers (e.g., Kroger, Safeway, ALDI)
Mass merchandisers (e.g., Walmart, Target, Meijer) and warehouse clubs (e.g., Costco, Sam's Club, BJ's)
Convenience stores (e.g., Pilot/Flying J, Circle K, 7-Eleven) and dollar stores (e.g., Dollar General, Family Dollar)
Other retailers, such as gift stores
All online outlets, including online-based grocers (e.g., Amazon, Thrive Market, FreshDirect, Boxed), third-party pack-and-deliver companies that use their own workforces to purchase groceries at various stores and deliver them to customers (e.g., Instacart), brands that sell their own food products via their websites, direct-to-consumer, and online sales from websites or apps of retailers in the previous categories

Key Topics Covered:

Recent Historical Trends from the Pandemic to the Inflation Era

Boosted Online Grocery Shopping Activity
Activity Spiked in 2020 during the Early Part of the Pandemic
Many Consumers Continued Ordering More Groceries Online in 2021 and 2022
Frequency of Grocery Shopping in 2023: In-Person vs. Online
Snacking and Healthy Eating Habits
Changes to Snacking Habits in 2023
Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
Concerns about Future Potential Pandemic Outbreaks
Rising Prices during the Pandemic
Many Consumers Are Concerned about Inflation and Rising Food Prices
Consumers Find Price More Important for Food and Beverage Purchase Decisions in 2023
Cutting Back on Household Expenses
Food Shortages during the Pandemic
Concerns about Food Shortages
Stockpiling of Food and Beverage Items
Negative Personal Effects of the Pandemic
Negative Effects Reported in 2020 and 2021
Continuing Mental and Physical Health Effects
Stress Levels and Impact on Food/Beverage Consumption
Pandemic Effects on Work
Changes to Work Patterns Have Continued in 2021 and 2022
In-Store Shopping Patterns

Overview and Market Trends

The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
Impact on the Beverage Market
Concerns about Food Waste
Most Consumers Are Concerned about Food Waste
How Consumers Reduce Food Waste
Opportunities for Functional Beverages
Rising Rates of Reported Food Allergies and Lactose Intolerance over Time
Purchases of Foods with Allergy-Friendly Labels
Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or Intolerance
Plant-Based and Plant-Forward Trends
Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
Nutrients, Ingredients, and Desired Health Benefits Sought by Consumers
Consumers Continue to Seek Out Nutrient Sources in Foods and Beverages
Sources Used to Consume Nutrients
Consumers Report Increasing Consumption of Protein from Poultry and Whole-Plant Sources
Avoiding or Limiting Sugar Intake
Reasons for Avoiding or Limiting Sugar Intake
Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
Many Sweeteners Are Considered Unsafe by Consumers
Avoiding or Limiting Sodium
Information Consumers Seek Out on Nutrition Facts Labels
Mindful and Intuitive Eating
Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
Consumer Mindfulness Index

Marketing Trends and Opportunities

"Superfoods", "Adaptogens", and "Food as Medicine"
Hemp and CBD
Brain Health, Cognitive Function (Nootropics), and Mental Focus
Sleep, Relaxation, and Stress Relief
Dealing with Sleep Issues
Promoting Relaxation and Stress Reduction
The Role of Alcoholic Beverages and Non-Alcoholic Alternatives
Energy and Sports Functions
Immunity Boosting and Gut Health
Meal Replacement and Weight Management
Some Consumers Engage in "Cleanse" and "Detox" Diets or Intermittent Fasting to Boost Immunity, Mood
Opportunities to Interest Older Consumers in Functional Beverages
"Better-for-You" Trends
Clean Label
Unrefined Sugar
Sugar-Free/No Sugar Added Products and Alternative Sweeteners
Low-Carb/High Protein, Keto, and Paleo Diets
Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet
Organic and Non-GMO Products
Dairy and Dairy Alternatives
Personalized Nutrition
Direct-to Consumer (DTC) Marketing
New Companies and Products with Niche Appeal May Choose DTC Channels
Subscriptions Save Consumers Money and Boost Sales
Private Labels
In-Store Purchasing Trends
Retail Stores Rely More On Impulse Purchases
Private Label Products Are a Driver of Store Traffic and Retailer Loyalty

Consumer Demographics

Consumer Psychographics

Packaging Trends

The Balance Between Effective, Sustainable, and Low-Cost Packaging
Protective Packaging Is Important For Product Integrity
Retail-Ready Packaging Promotes Stocking Efficiency in Stores
Consumer Insights on Recycling, Household Waste, Sustainability, and Packaging
Functional Beverage Connection
Recycling and Household Waste
Access to and Use of Curbside/Residential and Drop Off Recycling Services
Opinions on Packaging Materials
Sustainable/Eco-Friendly Packaging Types Consumers Look for
Opinions on Food Packaging
Beverage Packaging Forms that Consumers Purchase

For more information about this report visit https://www.researchandmarkets.com/r/pfyorw

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