Function: Webinar to Discuss Growing Trend of Humanitarianism In Architecture

ATLANTA, July 8 /PRNewswire/ -- Function:, an integrated marketing agency that specializes in connecting building product manufacturers (BPMs) to architects, contractors and facility managers, will host a complimentary webinar, "Design with Conscience: Humanitarianism in Architecture" on July 15, 2010, at 2:00 PM EDT. Featuring a varied panel of experts including a distinguished editor and dedicated industry specialists, the webinar will focus on the burgeoning practice of "humanitarian design" and its effect on the industry.

"Function: has seen design focus continue to shift from the elaborate to the purposeful. We've seen sustainability grow to include a responsibility not only to the environment but toward humanity as a whole," said Dana Castle, Function:'s Principal and Director of Strategy. "Humanitarian design in architecture has been around for many, many years but has been overlooked or less publicized. Through this webinar we hope to continue to shed light on this important industry movement and on this advance toward social responsibility in architecture."

Throughout the webinar panelists will examine the evolution of sustainability, what drives humanitarian projects, the process behind product specification and integration and more. Conversation will benefit architects, designers, marketers and BPMs in helping them understand where this movement is headed and how they can effectively communicate their projects and products. Manufacturers can be thought, and action leaders in humanitarian design by providing product education for architects and designers and explaining how products can be used in humanitarian design.

Featured panelists include:

Barb Alvarado, Director of Development, Architecture for Humanity

http://architectureforhumanity.org    

Susan Szenasy, Editor in Chief, Metropolis

www.metropolismag.com

Dana Castle, Principal and Director of Strategy, Function:  

www.functionatl.com

To register for the webinar visit https://www2.gotomeeting.com/register/234495410. For more information on Function: visit www.functionatl.com. Follow the company online via blog (http://blog.functionatl.com/) and Twitter (@FunctionAtlanta), or find Function: on Facebook and LinkedIn.

About Function:

Function: is an integrated marketing agency, converging strategy, design, research and communications for building product manufacturers trying to reach architects, contractors, facility managers, distributors and more. Based in Atlanta, Function: provides clients throughout North America with a complete range of solutions, including advertising, marketing, design development and public relations to energize sales cycles. An innovative approach enables Function: to work efficiently and tactically, engaging key influencers, prospects and internal conduits through a range of vehicles and touch points. For more information, please visit www.functionatl.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Dana Castle

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=77734

SOURCE Function: