Fulcrum Equity Partners Provides $5 Million in Growth Equity to Medical Direct Club

ATLANTA, Aug. 9, 2012 /PRNewswire/ -- Fulcrum Equity Partners announced today that it funded the $5 million Series B growth equity round for Nashville, Tenn., based Medical Direct Club, LLC (MDC). Founded in 2009 by CEO Brad Gulmi, MDC is a direct-to-consumer provider of urological supplies, primarily single use, disposable catheters. Prior to starting MDC, Gulmi was the founder and CEO of Diabetes Care Club (DCC), which sold to Simplex in 2007. 

MDC employs a similar consumer advertising model as DCC and plans to use the Series B equity to fuel customer acquisition.

"We are excited to partner with Fulcrum to accelerate the growth of the company as we aggressively pursue new clients," said Gulmi. "Fulcrum's health care and operating experience with rapidly growing businesses was a great fit for us. The partnership with Fulcrum provides our management team with the necessary capital and expertise to build MDC into the premier provider of urological supplies."

"Brad and his team have extensive experience in the direct-to-consumer medical products industry and represented a unique opportunity," said Fulcrum Partner Tom Greer. "The trend toward the use of disposable catheters is increasing at an accelerated pace and MDC has some very attractive growth plans. We're excited to partner with MDC to build it into the leading company in this space."

Nashville, Tenn., based Brentwood Capital Advisors (BCA) served as the exclusive advisor to MDC. 

About Medical Direct Club

Medical Direct Club (MDC) is a nationally approved Participating Medicare Provider that has been awarded Provider Accreditation by HQAA, a national accreditation organization authorized by the federal government's Centers for Medicare and Medicaid Services. MDC has built a solid reputation with its patients and physicians as a reliable resource to help them meet their catheter and urological needs. It is committed to providing club members with superior service and convenience that will enhance their quality of life. Providing only the highest quality products from national brand manufacturers, MDC has partnered with these manufacturers so it can ship catheter supplies discreetly to a patient's home with free shipping. For more information, please visit www.medicaldirectclub.com.

About Fulcrum Equity Partners

Fulcrum Equity Partners, based in Atlanta, Ga., manages over $100 million and is actively seeking opportunities to invest in rapidly growing companies. Fulcrum initially invests $1 million to $5 million with the ability to invest up to $10 million. We will consider investments in a wide variety of industries with an emphasis on healthcare, information technology, and technology enabled operating companies.  Fulcrum provides financing to meet a wide range of needs including internal growth initiatives, acquisitions, divestures, shareholder liquidity and recapitalizations. The partners have over 80 years of relevant experience, including operations, venture capital, mezzanine financing, accounting, law, investment banking and consulting.  To learn more please visit www.fulcrumep.com.

About Brentwood Capital Advisors

Brentwood Capital Advisors, LLC (BCA), founded in 1999, is a privately held investment bank headquartered in Nashville, Tenn., providing mergers & acquisitions and capital-raising advisory services to middle-market companies in the healthcare, information technology, financial services and business services sectors. BCA has served as exclusive financial advisor in over 50 successfully closed transactions in these sectors. For more information, visit www.brentwoodcapital.com.

SOURCE Fulcrum Equity Partners