Fulcrum Equity Partners Adds Marketing Veteran Mike Mitchell

ATLANTA, Sept. 25, 2014 /PRNewswire/ -- Fulcrum Equity Partners announced today that veteran marketer Mike Mitchell has joined the firm as a strategic marketing consultant. In his role there, Mitchell will provide strategic guidance to Fulcrum's portfolio companies in the areas of lead generation program build-out and optimization, marketing and sales alignment, and revenue goal attainment.

"We're pleased to have a proven marketing expert like Mike join our team," said Fulcrum Partner Jeff Muir. "Mike was an invaluable asset at Compliance 360, one of our portfolio companies, and we see tremendous opportunity for him to assist our other portfolio companies, as well. In particular, he has an established track record of building successful demand generation programs that have consistently produced double-digit growth rates."

"I'm excited to join such a successful and highly regarded firm," said Mike Mitchell. "By helping Fulcrum's portfolio companies build out their demand generation programs and implement marketing best practices, we can better align marketing with sales to achieve revenue objectives."

Mitchell brings to Fulcrum 19 years of software and technology marketing experience. Most recently, he was director of North American Marketing Programs for SAI Global (formerly Compliance 360), where he built demand generation programs that contributed to the company's recognition as the leading provider of GRC (Governance, Risk and Compliance) solutions for healthcare and other regulated industries. Prior to SAI Global, he held marketing roles at CDC Software, an ERP and supply chain software vendor, and IDS Scheer, a business process management software vendor and SAP channel partner.  

About Fulcrum Equity Partners
Fulcrum Equity Partners is a growth equity fund based in Atlanta with over $140 million under management. Fulcrum invests in a wide variety of industries with an emphasis on information technology, healthcare, business services and technology enabled operating companies. Fulcrum provides initial equity financing of $1-5 million and up to $10 million over the life of the investment to meet a wide range of needs including internal growth initiatives, acquisitions, management buy-outs, shareholder liquidity and recapitalizations. For more information, visit www.fulcrumep.com.

SOURCE Fulcrum Equity Partners

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